Alexander Vieß
Seth Godin: Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You
Lawrence Lessig: The Future of Ideas: The Fate of the Commons in a Connected World
Lawrence Lessig: Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity
Eric von Hippel: Democratizing Innovation\n\nLawrence Lessig: Code: And Other Laws of Cyberspace, Version 2.0
Ralf Reichwald / Frank Piller: Interaktive Wertschöpfung: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung
Yochai Benkler: The Wealth of Networks - How Social Production Transforms Markets and Freedom
Gerd Leonhard: Music 2.0
Lawrence Lessig: Remix: Making Art and Commerce Thrive in the Hybrid Economy
innovation imo marketing social web open innovation
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