To close on positive note, Michele Strazzera Deputy Managing Director of Global AdView tells us that “there is fairly strong evidence showing that companies which increase their ad spend in a financial downturn experience exponential increases in their ROI.”
Taking this fact into consideration, it’d be interesting to see Q1 results on the ad industry after the full effects of the financial crisis.
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.