This is yet another reason these sites are not out there for the user, but for themselvs.
This link has been bookmarked by 27 people . It was first bookmarked on 15 Sep 2007, by andrewtham101.
-
22 Jan 12
-
05 Dec 11
-
06 Nov 11
-
16 Oct 11
-
23 Feb 11
-
18 Aug 10
-
22 Mar 09
-
These things can have exponential growth. Then, if another community shows up that has better functionality in some way, there can be a mass migration."
-
These things can have exponential growth. Then, if another community shows up that has better functionality in some way, there can be a mass migration
-
connectivity is nice, but the Internet bust of 2000 showed that revenue is what matters
-
The popularity of social networking sites may also have unexpected consequences for users. A gay student attending a Christian college was expelled after administration officials viewed photos of the student in drag on Facebook. Twenty middle school students in California were suspended after participating in a MySpace group where one student allegedly threatened to kill another and made anti-Semitic remarks. In Kansas, authorities arrested five teenagers after one of the suspects used MySpace to outline plans for a Columbine-like attack on the boys' school.
-
"To create stickiness you must have functional value and also community value.
-
-
20 Mar 09
-
Add Sticky NoteMySpace and Facebook, are changing the human fabric of the Internet and have the potential to pay off big for investors,
-
-
Add Sticky NoteAs quickly as users flock to one trendy Internet site, they can just as quickly move on to another
-
This is so ture just like Myspace is more for high school students and Facebook is more for college students.
-
-
Add Sticky NoteIn all, an estimated 300 sites, including smaller ones such as StudyBreakers for high schoolers and Photobucket, a site for posting images, make up the social network universe.
-
This just proves my point that it will just keep growing and growing.
-
-
Add Sticky Notethe long-term success of these sites will depend on their ability to retain the interest of their members.
-
In my opnion this may or may not happen with teen fads you never know what will happen
-
-
Add Sticky NoteHe points to Orkut, an invitation-only service introduced by Google in 2004 that is little known in the United States, but wildly popular in Brazil
-
This shows that it is also popular in other countries too.
-
-
Add Sticky Noteany site could become the next outcast.
-
Any one of these sites could hit the internet outcast group
-
-
Add Sticky NoteAOL plans to launch a social networking site to be called AIM Pages as a competitor to MySpace, Yahoo360 and other such services.
-
That is just what we need one more site to be mis-used and for children to be trageted.
-
-
Add Sticky NoteMySpace has a pact with Helio, a wireless joint venture between SK Telecom and Earthlink, that will allow users to send photos and update their blogs or profiles by cell phone.
-
The technology is taking over everyones lives and it is making it so we don't really need human interaction anymore
-
-
Add Sticky Notesays the company thinks of itself more as a directory grounded in real life rather than a social network creating connections between strangers.
-
It is like he is living in a land where he is avoding the truth.
-
-
Add Sticky Notethe cost of gaining new customers is practically nothing because users join voluntarily and provide their own content through their profiles.
-
Both sites are free to join and use, this put them ahead of the curve.
-
-
Add Sticky NoteNitin Gupta, an analyst with The Yankee Group in Boston, says MySpace is rooted in linking emerging bands to new fans, which makes it a logical partner for a media company, such as News Corp.
-
This is just another reason why Myspace is an up and coming enterprise
-
-
Add Sticky Note"Today, it continues to be used to identify individuals interested in, not just music, but television and radio as well."
-
Myspace is not just a place for friends but also a place for mucis lovers.
-
-
Add Sticky NoteFollowing Congressional hearings about online sexual predators, MySpace hired a safety czar to improve the site's protections for young users.
-
The law finally made an appereance in all this how to catch a predator nonesense.
-
-
Add Sticky NoteA gay student attending a Christian college was expelled after administration officials viewed photos of the student in drag on Facebook. Twenty middle school students in California were suspended after participating in a MySpace group where one student allegedly threatened to kill another and made anti-Semitic remarks. In Kansas, authorities arrested five teenagers after one of the suspects used MySpace to outline plans for a Columbine-like attack on the boys' school.
-
These people all used myspace in an inapproiate ways, they used it n a threatening way
-
-
Add Sticky Note"This stuff may come back to haunt you 20 years from now.
-
This is esspecialy true for people who want to go into the entertainment industry.
-
-
Add Sticky NoteThis service will be part of the landscape."
-
These sites will be a pivotal part of the busness industry when we all grow up and have jobs
-
-
Add Sticky NoteOne way to retain a site's aura is to limit membership.
-
Making people pay to use the site would deffinetly make people want to use the site more.
-
-
-
16 Feb 09
-
06 Feb 09
-
18 Sep 08
-
12 Apr 08
mcollierKnowledge@Wharton is an online resource that offers the latest business insights, information, and research from a variety of sources. Content includes analysis of current business trends, interviews with industry leaders and Wharton faculty, articles ba
-
14 Mar 08
-
16 Jan 08
-
17 Oct 07
-
26 Sep 07
-
> "To create stickiness you must have functional value and also community value. If either of those becomes diluted, you give people a reason to start looking elsewhere."
-
MySpace, with 70 million visitors
-
Other social network sites include Facebook, geared to college students, LinkedIn, aimed at professionals, and Xanga, a blog-based community site.
-
the forces that make a hot site are difficult to quantify; any site could become the next outcast. "There is no reason to believe that these, or future ones that are emerging on the radar screen, will be any different. I don't think anyone can come up with a genuine reason why they have become so popular, outside of 20-20 hindsight." >
-
Echoing that point, an article in the April 30 New York Times reports that AOL plans to launch a social networking site to be called AIM Pages as a competitor to MySpace, Yahoo360 and other such services.
-
For the moment, MySpace and Facebook are hot. News Corp. paid $580 million last year for MySpace as part of a $1.3 billion Internet acquisition spree. Facebook just received an additional $25 million in venture capital.
-
Both companies are planning to extend their reach beyond the computer screen to cell phones. Cingular Wireless, Sprint Nextel and Verizon Wireless are starting a service that will allow users to post messages on Facebook's home pages or search for other users' phone numbers and email addresses from a cell phone. MySpace has a pact with Helio, a wireless joint venture between SK Telecom and Earthlink, that will allow users to send photos and update their blogs or profiles by cell phone.
-
directory grounded in real life rather than a social network creating connections between strangers.
-
we want to manage information efficiently so that we can provide our users the information that matters most to them."
-
Social networking sites in general rely mainly on a simple advertising model -- selling banner and text ads (although they ban uncool pop up ads). Facebook also permits sponsored groups in which a marketer can build communities within the site. BusinessWeek recently reported that Facebook had rejected a $750 million buyout offer and was holding out for $2 billion.
-
In the case of MySpace and Facebook, Lodish points out, the cost of gaining new customers is practically nothing because users join voluntarily and provide their own content through their profiles. In addition, the cost of running the sites' web servers is relatively low. If a classic advertising or subscription revenue model is used, he says, low-cost social network sites could be highly profitable.
-
Yahoo must buy or develop content for its site to attract advertisers and Google has to invest in its search capabilities, Lodish notes. "Yahoo makes a lot of money selling ads on its sites. Why can't Facebook and MySpace do the same thing?"
-
ocial networks have power beyond ad revenue to act as a customer relationship management (CRM) tool for companies selling products or services.
-
it's important to look beyond traditional forms of web adverting to see the real potential -- which is leveraging the connectivity of the sites and using them to form communities around products, media or services to really be in contact with your users."
-
It will become a part of how they operate in their 20s and 30s. This service will be part of the landscape."
-
According to Bell, there are strategies that social network sites can use to avoid becoming tomorrow's abandoned property. One way to retain a site's aura is to limit membership.
-
ocial networks seem to operate best when they strike a balance between heterogeneity, which provides large numbers of members, and selectivity, which keeps the hordes focused and engaged in the site, he says, adding that social networking sites also must keep pace with technology and provide new features -- for example, fast downloads.
-
"To create stickiness you must have functional value and also community value. If either of those becomes diluted, you give people a reason to start looking elsewhere."
-
While they provide banner and text ads, even more valuable word-of-mouth promotion lurks in the buzz within user profile pages.
-
-
15 Sep 07
-
Popular social networking sites, including MySpace and Facebook, are changing the human fabric of the Internet and have the potential to pay off big for investors, but -- given their youthful user base -- they are unusually vulnerable to the next 'new new' thing.
-
As quickly as users flock to one trendy Internet site, they can just as quickly move on to another, with no advance warning, according to Wharton faculty and Internet analysts.
-
The classic example, he suggests, is Friendster, which burst onto the Internet in 2003 and soon had 20 million visitors. Late last year, it slipped below a million after MySpace and other sites with better music and video capability lured Friendster users away.
-
MySpace has a pact with Helio, a wireless joint venture between SK Telecom and Earthlink, that will allow users to send photos and update their blogs or profiles by cell phone
-
Both companies are planning to extend their reach beyond the computer screen to cell phones. Cingular Wireless, Sprint Nextel and Verizon Wireless are starting a service that will allow users to post messages on Facebook's home pages or search for other users' phone numbers and email addresses from a cell phone.
-
In the case of MySpace and Facebook, Lodish points out, the cost of gaining new customers is practically nothing because users join voluntarily and provide their own content through their profiles. In addition, the cost of running the sites' web servers is relatively low. If a classic advertising or subscription revenue model is used, he says, low-cost social network sites could be highly profitable.
-
The popularity of social networking sites may also have unexpected consequences for users. A gay student attending a Christian college was expelled after administration officials viewed photos of the student in drag on Facebook. Twenty middle school students in California were suspended after participating in a MySpace group where one student allegedly threatened to kill another and made anti-Semitic remarks. In Kansas, authorities arrested five teenagers after one of the suspects used MySpace to outline plans for a Columbine-like attack on the boys' school.
-
Meanwhile, Gupta says, social networks have power beyond ad revenue to act as a customer relationship management (CRM) tool for companies selling products or services. "There's a lot of focus on advertising and banner ads and the amount of traffic. But it's important to look beyond traditional forms of web adverting to see the real potential -- which is leveraging the connectivity of the sites and using them to form communities around products, media or services to really be in contact with your users."
-
If you are sophisticated, you can measure and monitor the rate at which users join and you can detect early warning signs, such as a drop off in the number of people interacting," says Bell. "There would be metrics to monitor if you are headed in the wrong direction."
-
Bell also cautions that sites will need to remain subtle in their approach to marketing if they are to build on their current success. While they provide banner and text ads, even more valuable word-of-mouth promotion lurks in the buzz within user profile pages. "Part of the popularity of these things is that they are more credible and not explicitly commercial," he says. "If somebody on the Mac fanatic site tells me about iPod, it's more credible than Mac advertising. If people feel the networks are too corporate, that's a turnoff."
-
Still, no matter how their future takes shape, Bell says these types of networks are ingrained in Internet society. "They're here to stay. Like eBay, they are embedded now. The idea of joining online communities and being able to participate in them is not going to disappear."
-
Excellent article. I would argue that the number of eyeballs is still a determining factor in today's currency for websites. One of the best recent examples is Youtube. Youtube's acquisition price was almost a hundred times its revenue amount because Google was willing to pay for its user base. A website with great technology is worth far less than a website with high traffic with last generation technology.
-
To create stickiness you must have functional value and also community value. If either of those becomes diluted, you give people a reason to start looking elsewhere."
-
According to Bell, there are strategies that social network sites can use to avoid becoming tomorrow's abandoned property. One way to retain a site's aura is to limit membership. For example, Bell notes that when Diesel jeans faced the problem of losing marketing cachet by becoming too popular, the brand cut back on the number of outlets it would sell to. Facebook tries to limit itself to college students. Social networks seem to operate best when they strike a balance between heterogeneity, which provides large numbers of members, and selectivity, which keeps the hordes focused and engaged in the site, he says, adding that social networking sites also must keep pace with technology and provide new features -- for example, fast downloads.
-
MySpace, with 70 million visitors, has become the digital equivalent of hanging out at the mall for today's teens, who load the site with photos, news about music groups and detailed profiles of their likes and dislikes. Other social network sites include Facebook, geared to college students, LinkedIn, aimed at professionals, and Xanga, a blog-based community site. In all, an estimated 300 sites, including smaller ones such as StudyBreakers for high schoolers and Photobucket, a site for posting images, make up the social network universe.
-
will depend on their ability to retain the interest of their members
-
selling banner and text ads (although they ban uncool pop up ads).
-
These things can have exponential growth. Then, if another community shows up that has better functionality in some way, there can be a mass migration."
-
"It's a complete crap shoot. Look how many of these have come along and how many were touted as the next big thing. How many have disappeared completely or find themselves in some strange little unexplainable niche?"
-
Orkut, an invitation-only service introduced by Google in 2004 that is little known in the United States, but wildly popular in Brazil, where more than 70% of its users are based. Indeed, Orkut has made Portugese a second language in its interface. "In Brazil it's gold, but in the U.S., where the service is domiciled, nobody's even heard of Orkut. And there's no good reason why."
-
One way for investors to benefit from the rise of social networks would be develop a highly diverse portfolio, Fader adds. "I have no problem with betting on a crapshoot, but you want to hedge your bets carefully and accept the downside in exchange for what could be an incredible upside. You can't control your destiny with these nearly as much as any other web site or portal."
-
Facebook just received an additional $25 million in venture capital.
-
the company thinks of itself more as a directory grounded in real life rather than a social network creating connections between strangers.
-
Excellent article. I would argue that the number of eyeballs is still a determining factor in today's currency for websites. One of the best recent examples is Youtube. Youtube's acquisition price was almost a hundred times its revenue amount because Google was willing to pay for its user base. A website with great technology is worth far less than a website with high traffic with last generation technology.
-
We are not focused on meeting new people, dating or anything like that. Instead, we want to manage information efficiently so that we can provide our users the information that matters most to them."
-
-
21 Aug 07
-
22 Jul 07
-
26 Jun 07
-
16 May 07
Public Stiky Notes
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.