This link has been bookmarked by 1 people . It was first bookmarked on 29 Sep 2007, by eyal matsliah.
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29 Sep 07
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The new economy is about > communication > , deep and wide. All the transformations > suggested in this book stem from the fundamental way we are > revolutionizing communications. Communication is the foundation > of society, of our culture, of our humanity, of our own > individual identity, and of all economic systems. This is why > networks are such a big deal. Communication is so close to > culture and society itself that the effects of technologizing it > are beyond the scale of a mere industrial-sector cycle. > Communication, and its ally computers, is a special case in > economic history. Not because it happens to be the fashionable > leading business sector of our day, but because its cultural, > technological, and conceptual impacts reverberate at the root of > our lives. >
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So how can we make the claim that > all > businesses > in the world will be reshaped by advances in chips and glass > fibers and spectrum? What makes this particular technological > advance so special? Why is the business hero of this moment so > much more important than its recent predecessors? >
Because communication—which in the end is what the > digital technology and media are all about—is not just a > sector of the economy. Communication is the economy. >
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The geography of > wealth is being reshaped by our tools. We now live in a new > economy created by shrinking computers and expanding > communications. >
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This new economy has three distinguishing > characteristics: It is global. It favors intangible > things—ideas, information, and relationships. And it is > intensely interlinked. These three attributes produce a new type > of marketplace and society, one that is rooted in ubiquitous > electronic networks. >
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The key premise of this book is that the > principles governing the world of the soft—the world of > intangibles, of media, of software, and of services—will > soon command the world of the hard—the world of reality, of > atoms, of objects, of steel and oil, and the hard work done by > the sweat of brows. >
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The tricks of the intangible trade > will become the tricks of your trade. >
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"Listen to the technology," advises Carver Mead, one > of the inventors of the modern computer chip. "Find out > what it is telling you." Following that lead, I have > assembled these rules of thumb by asking these questions: How do > our tools shape our destiny? What kind of an economy is our new > technology suggesting? >
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