This link has been bookmarked by 9 people . It was first bookmarked on 19 Apr 2008, by Justin Foster.
-
17 Jul 10
Maarten HoekstraBoth Lenovo Blogs and Wells Fargo are great examples of blogging growing up into a real communication activity. Still, both organizations are bootstrapping the effort - all of the bloggers have day jobs.
While Lenovo is embracing more of what's available in social media, Wells Fargo seems to have more of the rank and file involved as bloggers. In both cases, they have opted for special interest blogs - from student loan conversations to product design. They are letting those with a voice and POV within the company develop an audience (a community of readers/commenters) around more focused topics.article twitterfeed corporate blogging socialmedia social blogging ideas corporate media communications purpose
-
21 Apr 08
-
20 Apr 08
-
19 Apr 08
-
We find ourselves constantly telling curious clients, "It's not all about blogs." (nor, is it all about Facebook or running ads on Federated Media).
-
"The quick acceptance and genuine good will throughout the organization was inspiring. The greatest surprise came when a blogger complimented a competitor for a design choice, received some internal criticism for "aiding the enemy" but then turned that negativity to positive feelings when one writer said it made Lenovo blogs more authentic and genuine than the typical company PR blog."
-
"To provide an interesting experience to the readers worthy of their time and to persuade them that the passion of the company for its products and customers is genuine."
-
No appreciable blogrolls anywhere. That seems to be a common issue with "official" corporate blogs. Linking feels like endorsement no doubt and that causes anxiety.
-
-
18 Apr 08
-
17 Apr 08
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.