Digital Influence Mapping Project: Corporate Blogging Grown Up - The Diigo Meta page

• 21 Apr 08
  

  ifarmer Farmer

  corporate-blogging

• 20 Apr 08
  

  Brian Hsi

  business marketing strategy blogs

• 19 Apr 08
  

  Johannes Kleske

  Review von drei Corporate Blogs (Lenovo, WellsFargo und Starbucks)

  socialmedia corporateblog article twitterfeed

  • We find ourselves constantly telling curious clients, "It's not all about blogs." (nor, is it all about Facebook or running ads on Federated Media).
  • "The quick acceptance and genuine good will throughout the organization was inspiring. The greatest surprise came when a blogger complimented a competitor for a design choice, received some internal criticism for "aiding the enemy" but then turned that negativity to positive feelings when one writer said it made Lenovo blogs more authentic and genuine than the typical company PR blog."
  • 2 more annotations...
  • • "To provide an interesting experience to the readers worthy of their time and to persuade them that the passion of the company for its products and customers is genuine."
    • No appreciable blogrolls anywhere. That seems to be a common issue with "official" corporate blogs. Linking feels like endorsement no doubt and that causes anxiety.
• 

  Justin Foster

  corporate blogging

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