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18 Aug 13
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Understanding the attraction of virtual communities is crucial to organizations that want to tap into their enormous information potential. Existing literature theorizes that people join virtual communities to exchange information and/or social support. Theories of broader Internet use have indicated both entertainment and searching for friendship as motivational forces.
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Online virtual communities have existed on the Internet for almost a quarter of a century
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The Well (http://www.well.com), started in 1985, and Usenet newsgroups, started 1979, are widely regarded as the first virtual communities on the Internet.
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Virtual communities have been characterized as people with shared interests or goals for whom electronic communication is a primary form of interaction (Dennis, Pootheri, & Natarajan, 1998), as groups of people who meet regularly to discuss a subject of interest to all members (Figallo, 1998), and groups of people brought together by shared interests or a geographic bond (Kilsheimer, 1997)
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The research reviewed above shows that information exchange and social support are among the central reasons why people join and then choose to remain in a virtual community. But are these the only reasons? Some research on virtual communities and research dealing with why people use the Internet, in general, suggest that there are possibly other reasons.
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Much as people have been found to join face-to-face groups to belong and be with others (Watson & Johnson, 1972), another possible reason why people join virtual communities is to seek friendship
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Another reason people participate in virtual communities is the recreation they provide. The use of the Internet in general has been touted in both the popular press and scholarly research as a relatively new form of recreation similar to that of watching TV (Jackson, 1999). Arguably, the entertainment value of the Internet applies to virtual communities as well. A good example of this are adventure MUDs, a type of virtual community in which users play games with other community members (Reid, 1999; Utz, 2000). Virtual community participants have been found to believe that the communities are fun and enjoyable (Wasko & Faraj, 2000), and Utz (2000) proposes that the primary motivation for individuals in MUDs is an interest in recreational role-playing and game playing.
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16 May 12
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Understanding the attraction of virtual communities is crucial to organizations that want to tap into their enormous information potential.
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More recently, with the shift from the early static Web pages that appeared in the mid 1990s to highly interactive Web pages that allow communication not only between the site and users but also between users, virtual communities have swiftly appeared on the World Wide Web (WWW).
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12 Jun 11
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24 Jan 11
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28 Feb 10
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12 Dec 09
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15 Jul 08
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03 Apr 08
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26 Mar 08
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23 Mar 08
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03 Sep 07
Scott Lesliefantastic (pre 'web 2.0') reference on motivations to join communities, found via great presentation at http://www.collectivate.net/the-social-web/
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07 Apr 07
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01 Oct 06
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18 Oct 05
Mikel MadinaPor qué la gente se engancha a una comunidad virtual
virtual_community atraccion personal tesis comunidad-virtual imported-20110607
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04 Jan 05
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