Use a tool like the Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages in your site are not mirroring content from elsewhere. In case there are other URLS with similar or identical content the tool will reveal them to you and you will be able to make changes in your pages.
Be vigilant and know who has “helped” themselves to your content. By using www.copyscape.com you can determine which websites have stolen or copied your work.
Even if you do use distributed content you can add a commentary or make changes to the page focusing on its relevance to your site. By making any content your own you are making it unique and different and this will ensure that the pages are not filtered by search engines.
Even if you are running an e-commerce site you must include product descriptions that are distinctively yours and not run of the mill.
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