Students love to find Weasel Words in ads....big words that mean nothing. Virtually Spotless is a favorite.
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Jenni YoungA list of the techniques advertisers employ to make claims for their products.
Mass communication Language Advertising Part 2 Advertising techniques
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Although few people admit to being greatly influenced by ads, surveys and sales figures show that a well-designed advertising campaign has dramatic effects
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unaware of advertising's claim on him or her is precisely the one most defenseless against the adwriter's attack. Advertisers delight in an audience which believes ads to be harmless nonsense
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modifier that practically negates the claim that follows
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better, or has more of something, but does not finish the comparison.
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that there is nothing else quite like the product being advertised
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say something about the product that is true for any brand in that product category
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A claim is made which is true but which gives no real advantage to the product
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simply not clear
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celebrity or authority appears in an ad
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scientific proof or experiment, very specific numbers, or an impressive sounding mystery ingredient
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butters up the consumer
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demands a response from the audience
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14 Jul 08
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14 Jun 08
Public Stiky Notes
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