This is not to say you still can't succeed with a business model where what's good for the business is bad for the user and vice-versa, but next time you're in a product design meeting or a business development meeting or you're planning a book or a blog or... ask the question we keep bringing up here, "What will this help the user do?" Not, "How can we make a great product?" Nobody cares about your company, and nobody cares about your product. Not really. They care about themselves in relation to your product. What it means to them. What it does for them. What it says about them that they use your product or believe in your company. You're still just the delivery guy, and your package helps the user kick ass at something. However, when you DO have a product that truly helps the user, they might just love you for it. :
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