Creating Passionate Users: Give users a Hollywood ending - The Diigo Meta page

• 07 Apr 14
  

  craig840871

  " It's the Recency Effect (along with its counterpart for beginings, the Primacy Effect). "

  how to ending conclusion writing

  • It's the Recency Effect (along with its counterpart for beginings, the Primacy Effect).
  • * Do I want to help my users memorize something?
     Then I should stick that at the end, or at least repeat it at the end.
  • * Do I want to help and motivate my users to do something?
     Then I should end with what the sales/ad/preachers refer to as an inspiring Call To Action.
  • Do I want to help my users memorize something?
  • * Do I want my users to think more deeply (or more creatively) about something?
     Then I should end with some things still unresolved (easy for me since I've rarely figured anything all-the-way out).
  • * Do I want my users to be curious?
     Then I should end with a teaser... something that hints at what's to come,
  • * Do I want my users to care about something?
     Then I should end by giving them a damn good reason... something that touches the emotional side of their brain.
  • * Do I want my users to know that we care about them?
     Then make sure the user experience has a satisfying ending, and that means every session.
  • * Do I want my users to feel like they kick ass?
     Then I should focus less on what they think of me or my product, and more on how they'll feel about themselves as a result of the interaction.

  7 more annotations...

• 03 Jan 13
  

  deanna dares

  GREAT post about how to end an audio or blog post

  blog writing

• 25 Nov 08
  

  reinis
  • The end can matter more to users than everything we did before. And the feeling they leave with is the one they might have forever.
  • They want you to leave the theater with the feeling that song evoked
  • Students in a classroom are more likely to remember what they learned/heard/did first and last than whatever happened in the middle
  • breaking up lessons into small chunks
  • a terrific ending can make an excellent film a masterpiece
  • what we hope our users will think and feel at the end.
  • help my users memorize
  • motivate my users to do
  • think more deeply
  • be curious
  • care about something
  • know that we care about them
  • feel like they kick ass
  • focus less on what they think of me or my product, and more on how they'll feel about themselves as a result of the interaction

  12 more annotations...

• 25 Mar 08
  

  Michael Richards

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• 27 Nov 07
  

  Adrienne Doss

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• 13 Apr 07
  

  Michal Chytil

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• 18 Aug 06
  

  Will Richardson
• 17 Aug 06
  

  taspoly1

  Writing a blog for the reader

  for:regor2012

• 

  Roger Stack

  Writing a blog for the reader

• 

  User Experience

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