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07 Apr 14
craig840871" It's the Recency Effect (along with its counterpart for beginings, the Primacy Effect). "
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It's the Recency Effect (along with its counterpart for beginings, the Primacy Effect).
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* Do I want to help my users memorize something?
Then I should stick that at the end, or at least repeat it at the end. -
* Do I want to help and motivate my users to do something?
Then I should end with what the sales/ad/preachers refer to as an inspiring Call To Action. -
Do I want to help my users memorize something?
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* Do I want my users to think more deeply (or more creatively) about something?
Then I should end with some things still unresolved (easy for me since I've rarely figured anything all-the-way out). -
* Do I want my users to be curious?
Then I should end with a teaser... something that hints at what's to come, -
* Do I want my users to care about something?
Then I should end by giving them a damn good reason... something that touches the emotional side of their brain. -
* Do I want my users to know that we care about them?
Then make sure the user experience has a satisfying ending, and that means every session. -
* Do I want my users to feel like they kick ass?
Then I should focus less on what they think of me or my product, and more on how they'll feel about themselves as a result of the interaction.
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03 Jan 13
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25 Nov 08
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The end can matter more to users than everything we did before. And the feeling they leave with is the one they might have forever.
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They want you to leave the theater with the feeling that song evoked
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Students in a classroom are more likely to remember what they learned/heard/did first and last than whatever happened in the middle
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breaking up lessons into small chunks
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a terrific ending can make an excellent film a masterpiece
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what we hope our users will think and feel at the end.
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help my users memorize
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motivate my users to do
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think more deeply
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be curious
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care about something
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know that we care about them
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feel like they kick ass
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focus less on what they think of me or my product, and more on how they'll feel about themselves as a result of the interaction
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25 Mar 08
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27 Nov 07
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13 Apr 07
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18 Aug 06
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17 Aug 06
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Roger StackWriting a blog for the reader
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