Creating Passionate Users: You can out-spend or out-teach - The Diigo Meta page

• 16 Apr 14
  

  Hilary Cross

  Past Bookmarks January

• 06 Jan 12
  

  ritesh2408

  Imagine you're trying to launch a new software product, book, web service, church, small business, social cause, consulting practice, school, podcast channel, rock band, whatever. The most important skill you need today is not fund-raising, financial management, or marketing. It's not knowledge management, IT, or human resources. It's not product design, usability, or just-in-time inventory.
  
  

  handshake marketing

• 28 Apr 10
  

  cwalcott

  blogging marketing internet web2.0

• 23 Sep 08
  

  Suhit Anantula

  marketing

  • You can out-spend or out-teach

  • Imagine you're trying to launch a new software product, book, web service, church, small business, social cause, consulting practice, school, podcast channel, rock band, whatever. The most important skill you need today is not fund-raising, financial management, or marketing. It's not knowledge management, IT, or human resources. It's not product design, usability, or just-in-time inventory.

      

    The most important skill today is... teaching.

      

    Whatever it is you're launching is probably not in short supply, and there's always someone who's doing it better, faster, and cheaper (or will be within weeks). Most of us authors, non-profit evangelists, indie software developers, small start-ups (the soon-to-be Fortune 5,000,000) can barely afford broadband let alone a "marketing/ad campaign". We can't hire a publicist. We aren't going to be on Oprah.

      

    But you're not interested in using deception and bulls*** to manipulate someone into buying a product, membership, or idea that you don't believe in yourself. And that's your big advantage over even the biggest and best-funded competitors: your belief.

      

    Because what you believe in, you can teach. And teaching is the "killer app" for a newer, more ethical approach to marketing. While in the past, those who out-spent (on ads, and big promotions) would often win, that's becoming less and less true today for a lot of things--especially the things designed for a younger, more-likely-to-be-online user community.

      

    Kind of a markets-are-classrooms notion. Those who teach stand the best chance of getting people to become passionate. And those with the most passionate users don't need an ad campaign when they've got user evangelists doing what evangelists do... talking about their passion.
• 27 Aug 08
  

  Alexander Garber

  technical writing teaching outteach outspend marketing advertising business

  • teaching
  • a newer, more ethical approach to marketing
  • It's virtually impossible to become passionate about something until you're somewhere up the skill/knowledge curve, where there are challenges that you believe are worth it, and that you perceive you can do.
  • people who want to learn more are more likely to want more of your tools, services, community, and "tribe/pride items" around whatever it is they're learning
  • It's about me taking better pictures--something I don't need, but really really enjoy. (And no, it certainly didn't hurt Nikon either ; )
  • moments of flow

  4 more annotations...

• 20 Mar 08
  

  Deborah Aughey

  blog business Communication creativity design Education howto learning money psychology reference Research teaching todo toread tutorial web Web2.0

• 19 Dec 07
  

  Thomas Kalka

  toread

• 02 Jul 07
  

  Hans De Keulenaer

  education marketing teaching

• 09 May 07
  

  conanh

  learning marketing teaching

• 13 Apr 07
  

  Jamie Baker

  innovation

• 31 Mar 07
  

  Roland Gesthuizen

  The most important skill you need today is not fund-raising, financial management, or marketing. It's not knowledge management, IT, or human resources. It's not product design, usability, or just-in-time inventory. The most important skill today is... tea

  marketing business teaching education passion design learning blog psychology for:kattekrab imported

• 04 Aug 06
  

  rgarwood

  teaching education creatingpassionateusers

• 02 Jun 06
  

  Susie Goodwin

  marketing library2.0

• 15 May 06
  

  Sowmya

  kathysierra

• 20 Apr 06
  

  Michael Powers

  Another way to market

  business development

• 21 Mar 06
  

  elliot harrison roberts

  todo

• 08 Feb 06
  

  Nigel Burke

  Brand_you

• 31 Jan 06
  

  Dan Creswell

  business marketing teaching education startup

• 13 Dec 05
  

  David Corking

  Kathy is a teacher (and best-selling author) so she would say this.

  Marketing

  • your big advantage over even the biggest and best-funded competitors: your belief.  Because what you believe in, you can teach. And teaching is the "killer app" for a newer, more ethical approach to marketing.
• 02 Dec 05
  

  teaching edtech business education design passion

• 

  AJ Williams

  pstcc teaching edtech

• 13 Oct 05
  

  Dan Rasmussen

  Marketing

• 22 Sep 05
  
  • Imagine you're trying to launch a new software product, book, web service, church, small business, social cause, consulting practice, school, podcast channel, rock band, whatever. The most important skill you need today is not fund-raising, financial management, or marketing. It's not knowledge management, IT, or human resources. It's not product design, usability, or just-in-time inventory.  The most important skill today is... teaching.
• 08 Sep 05
  

  worldcit

  now

• 

  justin pitts

  toread teaching reference marketing importfromdelicious

• 

  arndis

  business

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.