This link has been bookmarked by 17 people . It was first bookmarked on 03 Aug 2006, by John Anthony Hartman.
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When marketing online, “you want sustained engagement with the brand rather than just a click-through” to a purchase or product information, says Bonita Stewart, responsible for interactive marketing for DaimlerChrysler’s Jeep, Chrysler, and Dodge brands. “Avatars create an opportunity for just this type of engagement.” Given the potential, marketers need to acquaint themselves with the phenomenon of avatars and to consider whether it requires a rethinking of marketing messages and channels. They can draw on the experiences of the handful of pathfinding companies that have begun to explore this realm.
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When marketing online, “you want sustained engagement with the brand rather than just a click-through†to a purchase or product information, says Bonita Stewart, responsible for interactive marketing for DaimlerChrysler’s Jeep, Chrysler, and Dodge brands. “Avatars create an opportunity for just this type of engagement.†Given the potential, marketers need to acquaint themselves with the phenomenon of avatars and to consider whether it requires a rethinking of marketing messages and channels. They can draw on the experiences of the handful of pathfinding companies that have begun to explore this realm.
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18 Jun 06
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Companies spend large sums trying to segment, reach, and influence potential customers. They should think about targeting those customers’ online alter egos, as well.
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