Personalizing Search Results Using Social Information - The Diigo Meta page

• 04 Feb 08
  

  Adrien Joly

  google search social web2

  • Social search happens every day. When you ask a friend what movies are good to go see? or where should we go to dinner?, you are doing a verbal social search. You're trying to leverage that social connection to try and get a piece of information that would be better than what you'd come up with on your own."
  • it's clear that people would attribute more authority to the pages that their friends have visited."
  • Marissa predicted that in ten years search engines will answer to queries like "what movies are good to see?", "where's the nearest sushi restaurant that's good?" by using information from the user's social context.

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