This link has been bookmarked by 6 people . It was first bookmarked on 27 May 2008, by Clare A.
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... in doing so, avoid the following:
1. Not conducting any customer research
2. Conducting "pretend" research
3. Conducting research, but the wrong type
4. Conducting one-on-one research, but with tasks defined beforehand
5. Not inviting stakeholders to attend research
6. Not prioritizing findings
7. Not relating to business objectives
8. Missing the larger picture -
... in doing so, avoid the following:
1. Not conducting any customer research
2. Conducting "pretend" research
3. Conducting research, but the wrong type
4. Conducting one-on-one research, but with tasks defined beforehand
5. Not inviting stakeholders to attend research
6. Not prioritizing findings
7. Not relating to business objectives
8. Missing the larger picture
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Page Comments
Ce n'est pas évident de l'aborder avec les équipes de conception sous cet angle de l'erreur.
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