This link has been bookmarked by 7 people . It was first bookmarked on 11 Apr 2008, by julien dossier.
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06 May 07
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30 Apr 07
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24 Apr 07
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Of course, all this is exceedingly hard to measure and exceedingly easy to brag about — but Marketing Evolution claims adidas directly influenced 1.2 million people to purchase its product and, after those people talked to their friends, influenced 4.2 million more people. Similarly, EA directly influenced 1.8 million consumers and indirectly influenced 4.5 million consumers to say they intended to purchase its products. That added “C2C” marketing is the power of social networks, says the report. Not that people don’t talk to people about TV commercials, but perhaps that’s even harder to measure.
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Of course, all this is exceedingly hard to measure and exceedingly easy to brag about — but Marketing Evolution claims adidas directly influenced 1.2 million people to purchase its product and, after those people talked to their friends, influenced 4.2 million more people. Similarly, EA directly influenced 1.8 million consumers and indirectly influenced 4.5 million consumers to say they intended to purchase its products. That added “C2C†marketing is the power of social networks, says the report. Not that people don’t talk to people about TV commercials, but perhaps that’s even harder to measure.
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23 Apr 07
irwinchenThe End of Friendship. Friend now equals "someone I barely know , have probably never met in person, and certainly don't trust very much"
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