In other words, a network arranged around potentially a single event or a recurring series of events intended to augment the experience itself in some fashion, either by extending the orginal experience or supporting how it may evolve.
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17 Sep 10
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Unfortunately that trend has pigeonholed the notion of social networks into a web-page paradigm, a virtual Rolodex that grows so big that it lacks context, and hence relevance.
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lready, we see companies like Affinity Circles and Social Platform turning the “social network” into a commodity, by offering turnkey solutions.
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The more intriguing and perhaps interesting feature of Café.com is its social networking features. There are elements of presence management, chatting features, and by end of this year there will be voice added to the mix. You can create buddy lists and even build your own homepages. Nouzareth is hoping to build a close enough replica of an offline experience. He doesn’t call it a social network, but that’s what it really is.
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eyond games, there are other offline activities that rely on social networks. Like watching television! Sure we are living increasingly private lives, but when there are major television events like the Super Bowl, or the World Cup of Cricket, we try and get together with our friends and family and enjoy them together.
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30 May 10
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06 Apr 10
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08 Aug 08
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03 Aug 08
Rob Witte2007/02 Gigaom - It is time to rethink the whole notion of social networking, and start thinking of it as a feature for other online activities.
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compart user2007/02 Gigaom - It is time to rethink the whole notion of social networking, and start thinking of it as a feature for other online activities.
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26 Jul 08
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Are Social Networks Just a Feature?
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It is time to rethink the whole notion of social networking, and start thinking of it as a feature for other online activities
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What got me thinking about this was a phone call from Mathieu Nouzareth, the chief executive office of a little known but fast-growing casual gaming company, Boonty.
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He wanted to outline Cafe.com, a new service being launched by his Paris-based start-up.
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The more intriguing and perhaps interesting feature of Café.com is its social networking features. There are elements of presence management, chatting features, and by end of this year there will be voice added to the mix. You can create buddy lists and even build your own homepages. Nouzareth is hoping to build a close enough replica of an offline experience. He doesn’t call it a social network, but that’s what it really is.
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They use the technology to enhance online experiences, which are the things we want to be doing. After all, life doesn’t happen, online or off, inside a MySpace page.
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17 Jun 08
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03 Apr 08
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27 Dec 07
Bill HIt is time to rethink the whole notion of social networking, and start thinking of it as a feature for other online activities.
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It is time to rethink the whole notion of social networking, and start thinking of it as a feature for other online activities
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“The conversion ratio is pretty low, about 1 percent,” says Nouzareth. “Our model is basically free games, but you can add boosts to the game experience.” That is it wants to sell avatars and other such stuff to casual gamers for a few pennies. The model has worked for Habbo Hotel, and a bunch of other online virtual worlds. “Conversion is higher because the entry price is pretty low,” he says. “It is more attractive than a try-buy model.”
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Add Sticky NoteThe social networking is simply embedding itself into services,
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07 Nov 07
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Cafe.com, a new service being launched by his Paris-based start-up. Unlike other casual game companies, Café.com is not looking to convert the gamers into upgrading and paying for a full-featured version of their games.
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11 Jul 07
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27 Feb 07
KurtOm Malik weighs in on social networks, arguing that they are commodifying so quickly, they are now really just a "feature" not a "site in themselves"
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16 Feb 07
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12 Feb 07
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07 Feb 07
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06 Feb 07
Alan LevineIt is time to rethink the whole notion of social networking, and start thinking of it as a feature for other online activities.
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Marie PerezIt is time to rethink the whole notion of social networking, and start thinking of it as a feature for other online activities.
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ey solutions. That’s just the start. It is time to start thinking beyond the web-page paradigm, and think of social networking as part of a larger “experience,” one that starts to blend the best of online and offline worlds.
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Martin StabeOm Malik: "Already, we see companies like Affinity Circles4 and Social Platform5 turning the “social network” into a commodity, by offering turnkey solutions."
Public Stiky Notes
Page Comments
The answer is: probably. While social network may exist on their own merit, networking does evolve from some common or shared experience and may exist solely within that scope. FaceBook, for example, may support the needs of the former. It is unclear what specifically supports the latter.
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