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• 04 Nov 09
  

  Bob Rowan

  spore science

• 21 Jul 08
  

  Marc Vermut

  Spore Social Media Community

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  Paul Sweeney
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  Paul Greenberg

  interesting things about Spore
  Published at July 21, 2008 in Uncategorized. Tags: No Tags.
  
  “Non-gamers often ask when videogames are finally going to get their ‘Citizen Kane.’ But when Spore ships sometime next year, this infant medium might receive its Torah, its ‘Origin of Species’ and its ‘2001: A Space Odyssey’ all rolled into one.” - Newsweek, 2005
  
  Will Wright has been making genre-defining games like SimCity for twenty years, and his last franchise, the Sims, has brought in $1 billion dollars for EA. Given he’s been working on Spore for the last six years, and it was originally titled Sim Everything, there is a lot of reason to be interested in his latest creation, set for release on September 7th.
  
  Spore is interesting as a creative achievement, and as a contribution to culture, especially considering the video game industry is now bigger than the music or movie industries. But it’s also interesting for anyone involved in creating applications and services for the internet, as Will has both borrowed from the web and is giving a few innovations back.
  
  Here’s a few interesting examples:
  It’s all about user generated content and customer co-design
  
  One of the key features of Spore is “pollinated content”. Everything you create in Spore gets uploaded automatically to a central database, given a rating based on how many people have downloaded it, and then distributed out to populate other players games. And your own Spore universe will be filled with the creations of your fellow players.
  
  Or in marketing-speak, Spore is introducing into it’s online world an asynchronous approach to user generated content syndication.
  It brings Web 2.0 language and behaviour into a new sphere
  
  “What you want to do is find some metaphor for the players to wrap their minds around it right off the bat. That’s where looking at things like social networking sites became a really good model, a communication tool for us to make it really clear to a player what a Sporecast was, or what a buddy list was, or what tagging of cont

  CRMSOL4 6.

Page Comments

• 
  Paul Sweeney on 2008-07-21
  Total flexibility, atomisation of elements, syndicate potential of everything, social filter, ah-hoy. Let me spin this one more way, how could this digital world reflect and make manipulable, the physical world? to go a little crazy on the idea, if you were to lay out a shop in this world, and have it alter based on observed patterns in the real physical entity, that would give you real time footfall, value, measurements etc. If you had an instore screen you could flash the virtual world activity into the physical world etc. This is (IMHO) the next horizon.

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