This link has been bookmarked by 82 people . It was first bookmarked on 03 Jul 2008, by Jamie Martin.
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08 Sep 11
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calling our own shots isn’t pure bliss either
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’ve learned to develop systems, test them, then expand them.
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turning a prospect into a client is a process-based on a system.
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Identifying deliverables
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executing campaigns
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singular system largely responsible
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transitioned from being a freelancer to running a marketing firm that managed 25-50 freelance internet marketers and web professionals
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Train and coach hundreds of people
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Guarantee hundreds of new projects
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I tested one system with a test group of 30 freelancers. It failed
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This second system was highly scalable and accounted for Challenge A
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Anyone else you can dream up
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land the big boys
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“I have reverse engineered your top competitors’ sites, [COMPETITOR ONE] and [COMPETITOR TWO], and can tell you exactly how they’re able to beat you in the amount of traffic and sales they get online, PLUS where their weaknesses are and how you can exploit them to pull ahead.”
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free Competitive Analysis
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people are more motivated by what they stand to lose (and who they stand to conquer) than by what they can gain
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How to Create a Competitive Analysis
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Because my industry is online marketing and web development
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Website Requirements Assessment
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three free websites
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- # of monthly unique visitors
- Budget spent on sponsored listings (Adwords)
- Clicks per day from sponsored listings
- Cost per click
- # of organic listings
- Demographics, including age, income and ethnicity range of visitors
- And tons more
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Instead, you’re dangling a very attractive carrot in front of them backed by hard evidence, fact, and quantifiable numbers
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18 Mar 11
mikestevensonPETITOR TWO], and can tell you exactly how they’re able to beat you in the amount of traffic and sales they get online, PLUS where their weaknesses are and how you can exploit them to
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30 Jan 11
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05 Aug 10
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11 Jan 10
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30 Dec 09
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15 Aug 09
martincenturionAnd How a Little Experiment Turned into a Multi-Million Dollar EnterpriseSure, pushing papers for the Big Boss mortifies us. But every freelancer knows that
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01 Feb 09
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14 Jan 09
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11 Jan 09
Brock CusickPeople are more motivated by what they stand to lose (and who they stand to conquer) than by what they can gain.
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people are more motivated by what they stand to lose (and who they stand to conquer) than by what they can gain
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29 Nov 08
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28 Oct 08
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04 Aug 08
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28 Jul 08
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09 Jul 08
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08 Jul 08
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06 Jul 08
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04 Jul 08
Rajesh NidwannayaGood tips in this article about digging-up info about your clients competitors to help you close the deal.
freelance marketing business sales clients Design work research advice analytics article articles consulting freelancing howto negotiation outsourcing optimization process seo tips tools tracking ux webdev
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03 Jul 08
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