Marketing vs. Branding: Separate Pieces Brandweek - Find Articles - The Diigo Meta page

• 06 Dec 07
  

  racerveza

  branding marketing

  • In the world of a branding strategist, a brand is what results from marketing consistency: the customer comes to expect that the brand will continue to display the same characteristics, and this expectation creates a covenant between the brand and the customer.
  • The process by which a brand identifies its set of values is, therefore, an introspective process.
  • marketing is extraverted while branding is introverted
  • Marketing communicates quickly and single-mindedly, while branding is slow and multi-faceted.

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