EyeforTravel - Social Media in Travel 2008: User-Generated Content and Social ... - The Diigo Meta page

• 07 May 08
  

  Yan Thoinet

  community ugc reseaux-sociaux UGC BoM

  • What mix of Web 2.0 initiatives best suits your business?
  • common pitfalls and misguided investments
  • what fundamental business rules do you need to obey
  • What are the limitations of social networking sites for the travel industry?
  • Is your money better spent on UGC?
  • User-generated content sites, like TripAdvisor, are now moving into social networking, will other travel-specific UGC sites follow suit?

    • This is it! Mix UGC to Social Networking
    Add Sticky Note
  • How can travel suppliers and intermediaries partner with social networking sites?
  • How can UGC help you create a dialogue with your customers and provide you with a platform for communication?
  • whilst still maintaining an aspirational quality
  • customer segmentation play in developing a UGC strategy
  • How can you reward customers and create incentives for them to return to your site and contribute content?
  • What do users get back

    • Peer recognition, incentives to be provided
    Add Sticky Note
  • giving your customers the opportunity to influence your site
  • personal element back into sharing travel experiences
  • user-generated content is evolving into friend-generated content:
  • marketing mix
  • First Mover Advantage
  • I create my own social network or partner with one
  • Why should I invest in social media now, and what are the opportunities for the future?

    • first mover advantage
    Add Sticky Note

  17 more annotations...

• 20 Mar 08
  

  Susan Doran

  aoltravel jim socialnetworking

Public Stiky Notes

• 
  Yan Thoinet on 2008-05-07
  This is it! Mix UGC to Social Networking
• 
  Yan Thoinet on 2008-05-07
  Peer recognition, incentives to be provided
• 
  Yan Thoinet on 2008-05-07
  first mover advantage

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