This link has been bookmarked by 23 people . It was first bookmarked on 06 Sep 2007, by Fabiano Caruso.
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15 Nov 11
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10 May 10
Giorgio BertiniOnline ethnography or Virtual ethnography - also called netnography for a decade in the business, marketing and consumer research field (Robert Kozinets 1997) and more recently webnography (Anjali Puri, 2005) - is a new development in the field of Ethnogr
Anthropology of cyberspace Grounded theory Lurker Practice Online ethnography research method Participant observation Social network analysis networks Virtual Communities learning change
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25 May 09
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16 Dec 08
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Online or virtual ethnography should maintain the values of traditional ethnography through providing a "thick" description through the "immersion" of the researcher in the lives of their subjects.
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a more participative approach, in which the researcher fully participates as a member of the online community. This latter approach is closer to traditional ethnographics standards of participant observation, prolonged engagement, and deep immersion.
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It is a qualitative, interpretive research methodology that adapts the traditional, in-person ethnographic research techniques of anthropology to the study of the online cultures and communities formed through computer-mediated communications (“CMC”).
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data takes two forms: data that the researcher directly copies from the computer-mediated communications of online community members, and data that the researcher inscribes. Reflective fieldnotes,
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in which ethnographers record their observations, are a time-tested and recommended method.
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cultural contextualizing of online data
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Michael M GrantWikipedia's description of online ethnography.
wikipedia ethonography netnography webnography research methodology
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18 May 07
Travis StilesOnline ethnography or Virtual ethnography (also called netnography for a decade in the business, marketing and consumer research field; see Kozinets 1997) is a new development in the field of Ethnography. It extends the traditional notions of field and et
ethnography internet research technology socialnetwork collectiveresolve
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16 Dec 06
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