This link has been bookmarked by 77 people . It was first bookmarked on 29 Nov 2007, by Paul May.
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Social SEO
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(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos
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(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles
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two categories of SMO methods
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Social media features added to the content itself
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Promotional activities in social media aside from the content being promoted
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improved search ranking is also a benefit of successful SMO
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technique to viral marketing where word of mouth is created
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through the use of networking
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integral part of an online reputation management
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smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more)
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not limited to marketing and brand building
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first used and described by Rohit Bhargava
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five rules
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04 Aug 10
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methods for attracting visitors to website content by promoting and publicizing it through social media.
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attracting visitors to) website content;
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sharing buttons, user rating and polling tools,
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blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles
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(SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy
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employee engagement
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22 Nov 09
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set of methods for attracting visitors to website content by promoting and publicizing it through social media
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Social media features
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Promotional activities
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05 Nov 09
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Brandon UttleySocial media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.
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21 Apr 09
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19 Dec 08
Michel BauwensSocial media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.
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30 Nov 08
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30 Oct 08
Claudine VERDIER ELISSEEVArtcle de wikipedia expliquant ce qu'est la " Social Media Optimisation"
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12 Jul 08
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10 Apr 08
Jipsa de GrootSocial media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party comm
SMO web2.0 socialmedia social media Marketing seo delicious_20091226
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29 Nov 07
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Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.
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