This link has been bookmarked by 74 people . It was first bookmarked on 22 Jan 2008, by Mike Wesch.
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Social media marketing is the process of gaining website traffic or attention through social media sites.[1]
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Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
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04 Nov 14
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04 Oct 14
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23 Jul 14
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04 Apr 14
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process of gaining website traffic or attention through social media sites
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encourages readers to share it with their social networks
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When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself,[3] this form of marketing results in earned media rather than paid media
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web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company
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18 Jan 14
Jerry LeonAn information site for Social Media Marketing. This will help you under stand the Social Media Marketing process and what it is all about.
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21 Aug 13
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create content that attracts attention
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encourages readers to share it with their social networks
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Each participating customer becomes part of the marketing department,
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target audience
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14 Mar 13
Dante-Gabryell Monson"Social media marketing refers to the process of gaining website traffic or attention through social media sites.[1][2]"
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29 Dec 12
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06 Sep 12
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31 Jul 12
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Cell phones
Cell phone usage has also become a benefit for social media marketing. Today, many cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Because cell phones are connected to social networking sites, advertisements are always in sight. Also many companies are now putting QR codes along with products for individuals to access the companies website or online services with their smart-phones.
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20 Dec 11
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Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans.
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Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns[4]. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced.
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addition to personal, small business, corporate, and non-profit organizations’
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23 Nov 11
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marketing research firms and public relations firms
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advertising agencies
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uild social and business connections, share information and collaborate on projects online.[3]
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create content that attracts attention and encourages readers to share it with their social networks
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appears to come from a trusted, third-party source, as opposed to the brand or company itse
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Social media marketing is known as SMO or Social Media Optimization
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method of managing reputation online.
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evance to the customer, the value it provides them with and the strength of the foundation on which it is built.
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s rel
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ncentives to customers who are willing to engage (e.g. "like" a Facebook page.
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engagement means that customers and stakeholders are participants rather than viewers
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“retweet
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“repost”
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product being promoted.
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therefore reaching more people
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individuals are notified of any happenings on social networking sites through their cell phones, in real-time.
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products and companies can constantly remind and update followers about their capabilities, uses, importance, etc.
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advertisements are always in sight
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Local businesses
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advertise specials and deals
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get a free drink with a copy of this tweet”
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the business is getting seen and promoting itself.
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he use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertisi
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Videos can show when a product can be used as well as how to use it.
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The study attributes 84% of "engagement" or clicks to Likes that link back to Facebook advertising.
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on average of 9% monthly, increasing their fan base by two-times the amount annually.[9]
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- This page was last modified on 23 November 2011 at 02:23.
- This page was last modified on 23 November 2011 at 02:23.
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10 Nov 11
David BergerDescription of Social Media marketing. Though it is Wikipedia, it does have some good to it.
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16 Oct 11
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interact with one another and build relationships
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interaction feels personal to users because of their previous experiences with social networking site interactions
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24 Jan 11
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01 Jan 11
Jesus Alvarez"Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion.[1] In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms.[2] However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.[3]
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of services like Twitter, the barrier to entry in social media is greatly reduced. Report from company Sysomos shows that half of the users using Twitter are located outside US[4] demonstrating the global significance of social media marketing. Organizations can receive direct feedback from their customers and targeted markets." -
23 Sep 10
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customer and competitive insight
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additional channel for customer support
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managing their reputation online.
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relevance
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allow individual followers to “retweet” or “repost” comments made by the product being promoted
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act as word of mouth
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bloggers had an enormous impact on fashion, affecting everything from print publishing to how brands market themselves online
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The social web has removed the gatekeepers of an industry that was notoriously hard to penetrate and build a name in.
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products can reach a very narrow target audience
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vast amount of information about what products and services prospective clients might be interested in.
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express and share an opinion or an idea somewhere along the business’s path to market
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engagement means that customers and stakeholders are participants rather than viewers
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participating customer becomes part of the marketing department
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promote their products on an individual level
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Today, brands increase fan counts on average of 9% monthly, increasing their fan base by two-times the amount annually
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also integrated, such as Google Adwords and Google Maps
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able to integrate with the Google search engine
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take a photo or video, apply a digital filter to it, and then share it
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support for video on June 2013
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employees sharing too much information in public forums, loss or exposure of confidential information, and increased exposure to litigation
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viral nature of the internet
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mistake by a single employee has in some cases shown to result in devastating consequences for organizations
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designer Kenneth Cole's Twitter mishap
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YouTube video of a Domino's Pizza employee doing unspeakable things to pizza ingredients
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Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.
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