RFM Analysis - The Diigo Meta page

• 06 May 12
  

  Bruno Melo

  datamining

• 05 Mar 12
  

  chris matthews

  CHAID

• 30 Nov 11
  

  Richard F

  rfm caleb

• 07 Jun 10
  

  Glenn Van Hoof

  rfm wikipedia

• 13 May 10
  

  Dnl Grb
  • The resulting segments can be ordered from most valuable (highest recency, frequency, and value) to least valuable (lowest recency, frequency, and value).
  • Identifying the most valuable RFM segments
• 05 Jan 09
  

  Fabio Caballero

  RFM is a method used for analyzing customer behavior and defining market segments. It is commonly used in database marketing and direct marketing and has received particular attention in retail.

  marketing segmentation direct

• 05 Sep 08
  

  chriso64738

  marketing research webanalytics rfd business

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