Although black helmets are popular among motorcyclists, they offer the least visibility to motorists. A rider wearing a plain white helmet rather than a black one reduces his or her chance of collision by 24%
[5][6] because it is so much more visible — day or night. Nevertheless, black helmets — as shown in the photo of an open-face helmet above, right — outsell white ones (photo, right) by 20:1. Helmets of other colors vary in the visibility they provide to motorists by where they fall on a scale from black to white.