This link has been bookmarked by 84 people . It was first bookmarked on 27 Apr 2006, by netklon.
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Martin Fritzkurz gesagt besagt das theorem des long tails, das die meisten leute das selbe interessiert, aber sehr viele sehr wenige leute auch sehr viel verschiedenes interessiert und darum im netz (wo's keine lager-etc-kosten gibt) auch das entlegendste noch seine abnehmer findet
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The distribution and inventory costs of businesses successfully applying this strategy allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers instead of only selling large volumes of a reduced number of popular items. The total sales of this large number of "non-hit items" is called the Long Tail.
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Jill BaedkeThe Long Tail or long tail refers to the statistical property that a larger share of population rests within the tail of a probability distribution
business marketing internet statistics culture web tedu500 wiki
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the niche strategy of selling a large number of unique items in relatively small quantities
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The term has since been rederived from an XY graph that is created when charting popularity to inventory. In the graph shown above, Amazon's book sales or Netflix's movie rentals would be represented along the vertical axis, while the book or movie ranks are along the horizontal axis. The total volume of low popularity items exceeds the volume of high popularity items.
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The phrase The Long Tail, as a proper noun, was first coined1 by Chris Anderson, drawing on an influential essay by Clay Shirky, "Power Laws, Weblogs and Inequality" that noted that a relative handful of weblogs have many links going into them but "the long tail" of millions of weblogs have only a handful of links going into them. Beginning in a series of speeches in early 2004 and culminating with the publication of a Wired magazine article in October 2004, Anderson described the effects of the long tail on current and future business models. Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.
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Dave LinaburyThe Long Tail - Wikipedia, the free encyclopedia
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