This link has been bookmarked by 66 people . It was first bookmarked on 31 Jul 2006, by Kevin Wen.
-
09 Nov 13
-
25 Mar 13
-
13 Feb 13
-
Moore begins with the diffusion of innovations theory from Everett Rogers, and argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists).
-
he attempts to explore those differences and suggest techniques to successfully cross the "chasm," including choosing a target market, understanding the whole product concept, positioning the product, building a marketing strategy, choosing the most appropriate distribution channel and pricing.
-
Adoption of continuous innovations (that do not force a significant change of behavior by the customer) are still best described by the original technology adoption lifecycle. Confusion between continuous and discontinuous innovation is a leading cause of failure for high tech products.[4]
-
-
17 Jan 13
-
14 Dec 12
-
According to Moore, the marketer should focus on one group of customers at a time, using each group as a base for marketing to the next group.
-
-
26 May 12
-
25 Apr 12
jonatan villarreallibro a buscar
-
21 Feb 12
Cluasa CapaillMoore, G.A. (1991) Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers, New York, HarperBusiness.
-
15 Aug 11
-
28 May 11
-
19 Apr 11
-
09 Mar 11
-
07 Feb 11
-
30 Nov 10
-
28 Nov 10
-
10 Oct 10
-
05 Aug 10
-
21 Jun 10
-
13 Jun 10
-
14 Dec 09
-
03 Dec 09
-
24 Sep 09
-
11 Aug 09
-
20 Jun 09
-
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, Faculty Director of Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later".[1] . The book's success has led to a series of follow-up books and a consulting company, The Chasm Group.
-
-
08 May 09
-
27 Mar 09
-
25 Mar 09
-
21 Mar 09
-
16 Mar 09
-
06 Feb 09
-
In Crossing the Chasm, Moore begins with the diffusion of innovations theory from Everett Rogers, and argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists).
-
nnovators, early adopters, early majority, late majority and laggards.
-
-
06 Dec 08
-
30 Nov 08
-
06 Nov 08
-
25 Sep 08
Kathryn GreenhillMoore believes visionaries and pragmatists have very different expectations, and he attempts to explore those differences and suggest techniques to successfully cross the "chasm," including choosing a target market, understanding the whole product concept
-
22 Jun 08
-
18 Jun 08
-
03 Oct 07
-
07 Aug 07
-
30 Oct 06
David FoltzCrossing the Chasm is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. It was first published in 1991.
marketing technology innovation book for:nungah for:frogdog for:dafuster
-
31 Jul 06
-
15 May 06
-
28 Mar 06
-
04 Feb 05
Page Comments
Season 6 Ep. 3 em todos os Servers. Sendo 7 servers diferenciados proporcionando sua diversão.
Conheça também o site de Animes Cloud: http://www.animescloud.com, mais de 20.000 videos online.
ENTRE JÁ NO SITE : http://www.jogando.net/mu/ >> CADASTRE-SE E GANHE 5 DIAS DE VIP <<
E NÃO PERCA ~> 1ª Mega Maratona Jogando.net ~> MAIS DE 30 DIAS DE EVENTOS .
Curta nossa página no Facebook : http://www.facebook.com/pages/jogandonet/371027529618526
By: SweeTDeath
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.