This link has been bookmarked by 13 people . It was first bookmarked on 31 Jul 2006, by Kevin Wen.
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20 Jun 09
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, Faculty Director of Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later".[1] . The book's success has led to a series of follow-up books and a consulting company, The Chasm Group.
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08 May 09
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However, Moore's theories are only applicable for disruptive or discontinuous innovations. Adoption of continuous innovations (that do not force a significant change of behavior by the customer) are still best described by the original Technology adoption lifecycle.
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06 Feb 09
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In Crossing the Chasm, Moore begins with the diffusion of innovations theory from Everett Rogers, and argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists).
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nnovators, early adopters, early majority, late majority and laggards.
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06 Nov 08
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22 Jun 08
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30 Oct 06
David FoltzCrossing the Chasm is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. It was first published in 1991.
marketing technology innovation book for:nungah for:frogdog for:dafuster
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31 Jul 06
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15 May 06
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28 Mar 06
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04 Feb 05
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