This link has been bookmarked by 10 people . It was first bookmarked on 29 Sep 2008, by Steven Smith.
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Megan PooreKarrer, Tony
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1. Start Tactical and Bottom Up
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2. Avoid the Culture Question
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Christy Tucker7 aspects of learning 2.0 strategy, with a recurring theme of focusing on small, simple, tactical changes rather than trying to do a top-down approach. This makes sense; web 2.0 isn't a top-down exchange of information, so learning 2.0 shouldn't work best with that kind of hierarchy either. Focus on the behaviors you can change and the tactics that can be immediately successful, then let the organizational culture and strategy follow.
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