Nisbett (2003) found that some cultures, especially Asian ones,
tend to be more dialectical in their thinking, whereas other
cultures, such as European and North American ones, tend to
be more linear. And individuals in different cultures may construct
concepts in quite different ways, rendering the results of concept
formation or identification studies in a single culture suspect
(
Atran, 1999;
Coley, Medin, Proffitt, Lynch, & Atran, 1999;
Medin & Atran, 1999). Thus, groups may think differently
about what appears superficially to be the same phenomenon,
whether a concept or the taking of a test.
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