This link has been bookmarked by 29 people . It was first bookmarked on 05 Mar 2009, by Christoph Schmaltz.
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adkitturThe skittles campaign is especially interesting
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Joan Vinall-CoxBasics on Social Media & business - "You can really see word of mouth in action on social media sites, and as such there is less guesswork involved when measuring the results - less extrapolation is needed." via http://smartblogs.com/socialmedia/2009/03/13/this-weeks-most-clicked-8/
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Joe Loong10 steps to measure the effects of social media. KD Paine chimes in in the comments. via Polymeme
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Andrew Bennett10 ways to measure social media success
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flo kane1) traffic, 2) interaction, 3) sales, 4) leads, 5) search marketing, 6) brand metrics, 7) pr, 8) customer engagement, 9) retention, 10) profits
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