Is blog optimization part of search marketing? Absolutely! Blogs are web site content management systems with additional functionality such as comments, trackbacks and RSS. Blogs are really no different than web sites. If you can optimize a document and that document gets indexed, categorized and ranked by a search engine, it’s part of search marketing in my book. As such, marketers should be aware of how these kinds of channels can be used within the overall online marketing mix. Blogs are one of many platforms that benefit from optimization.
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If you can optimize a document and that document gets indexed, categorized and ranked by a search engine, it’s part of search marketing in my book. As such, marketers should be aware of how these kinds of channels can be used within the overall online marketing mix. Blogs are one of many platforms that benefit from optimization.
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