The use of corporate blogging – from niche companies to the Fortune 500 – is skyrocketing in popularity. Some businesses view this as merely a means for exposure or to be part of the “in crowd,” but for a growing percentage, many are looking to blogs as a means of raising their brand’s image or to generate sales. However, measuring the value of messaging in the blogosphere – from the impact is has on brand, to the word of mouth marketing and driving actual sales - has been nearly impossible.
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