Spending on search engine marketing is growing exponentially – and so is waste. While purchasing highly desirable (and therefore expensive) key words is the glamour part of search engine marketing, the back end is where marketers can make – or lose – their money. In fact, there is so much money being lost on bad follow-through that marketers must be making a concerted effort to do so.
I don’t know why marketers want to lose money on search, but for those who insist on doing so, I offer five helpful hints. For the rest of us, each hint is followed with suggestions on how to market more efficiently to prospects who have come to your Web site via search.
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I don’t know why marketers want to lose money on search, but for those who insist on doing so, I offer five helpful hints. For the rest of us, each hint is followed with suggestions on how to market more efficiently to prospects who have come to your Web site via search.
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.