Should you bring your search marketing efforts in-house? This is a question many companies are wrestling with right now. It’s a very serious question that’s worth the time it’ll take to make the right choice.
“Bringing search in-house” really means, in many instances, creating a new group inside the company – a new division. Sure, they’ll most likely live within marketing, but they will speak an entirely different language, and they’ll interface with so many other groups within your company that care in building this team is critical.
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“Bringing search in-house” really means, in many instances, creating a new group inside the company – a new division. Sure, they’ll most likely live within marketing, but they will speak an entirely different language, and they’ll interface with so many other groups within your company that care in building this team is critical.
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Join Diigo for a free account, or sign in if you are already a member.