One reason naming a business or a product is so hard: Everyone thinks it’s easy. Saying everything you need to in a few letters or syllables is, in fact, not easy. But how do you know when you’ve succeeded? What makes a good name?
The answer: decision criteria based upon a set of defined objectives. Holding a name to an established set of criteria will help you make a decision and drive that decision through the organization. We generally look to four areas:
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The answer: decision criteria based upon a set of defined objectives. Holding a name to an established set of criteria will help you make a decision and drive that decision through the organization. We generally look to four areas:
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