This link has been bookmarked by 473 people . It was first bookmarked on 25 Jul 2006, by mat.
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floresd0816BUSINESS MODEL GENERATIONS: Welcome to Managing the Digital Enterprise®, an open educational site that surveys the many opportunities and challenges managers face in an increasingly digital world.
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myluo029Welcome to Managing the Digital Enterprise®, an open educational site that surveys the many opportunities and challenges managers face in an increasingly digital world.
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26 Jun 15
gypsysoulWelcome to Managing the Digital Enterprise®, an open educational site that surveys the many opportunities and challenges managers face in an increasingly digital world.
efore you begin any type of online marketing, you need to be aware of your organization’s business goals and objectives, and this begins with understanding the business model. A business model defines what a business does and how it makes money.businessmodels business_models startup web2.0 management entrepreneurshi internet marketing
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n the most basic sense, a business model is the method of doing business by which a company can sustain itself
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Data about consumers and their consumption habits are valuable, especially when that information is carefully analyzed and used to target marketing campaigns.
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Incentive Marketing -- customer loyalty program that provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers. Data collected about users is sold for targeted advertising. [Coolsavings]
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Open Source -- software developed collaboratively by a global community of programmers who share code openly. Instead of licensing code for a fee, open source relies on revenue generated from related services like systems integration, product support, tutorials and user documentation. [Red Hat]
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Person-to-Person Networking Services -- are conduits for the distribution of user-submitted information, such as individuals searching for former schoolmates. [Classmates]
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Trust Services -- come in the form of membership associations that abide by an explicit code of conduct, and in which members pay a subscription fee. [Truste]
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Internet Services Providers -- offer network connectivity and related services on a monthly subscription. [America Online]
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In the most basic sense, a business model is the method of doing business by which a company can sustain itself
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For example, it is not uncommon for content driven businesses to blend advertising with a subscription model.
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22 Sep 14
jenaniarulWelcome to Managing the Digital Enterprise, an open educational site that surveys the many opportunities and challenges managers face in an increasingly digital world.
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12 Aug 14
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24 Jul 14
sanaazaheerWelcome to Managing the Digital Enterprise®, an open educational site that surveys the many opportunities and challenges managers face in an increasingly digital world.
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28 Jun 14
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a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue. The business model spells-out how a company makes money by specifying where it is positioned in the value chain.
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The basic categories of business models discussed in the table below include:
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Brokerage
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Advertising
Model
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20 Jun 14
jasminisaacOutlines the different business models in use on the web
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13 Jun 14
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10 Jun 14
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a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue.
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The business model spells-out how a company makes money by specifying where it is positioned in the value chain.
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Some models are quite simple. A company produces a good or service and sells it to customers. If all goes well, the revenues from sales exceed the cost of operation and the company realizes a profit
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Internet commerce will give rise to new kinds of business models.
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the web is also likely to reinvent tried-and-true models
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The Web has popularized the auction model and broadened its applicability to a wide array of goods and services.
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This is one attempt to present a comprehensive and cogent taxonomy of business models observable on the web.
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The basic categories of business models discussed in the table below include:
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a firm may combine several different models as part of its overall Internet business strategy. For example, it is not uncommon for content driven businesses to blend advertising with a subscription model.
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In the most basic sense, a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue
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25 Mar 14
krystal dinhWelcome to Managing the Digital Enterprise®, an open educational site that surveys the many opportunities and challenges managers face in an increasingly digital world.
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cristina perilloManaging the Digital Enterprise®, an open educational site that surveys the many opportunities and challenges managers face in an increasingly digital world.
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market-makers
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bring buyers and sellers together and facilitate transactions
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(B2B)
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(C2C)
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(B2C)
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a fee or commission for each transaction it enables
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formula for fees can vary.
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Marketplace Exchange -
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offers a full range of service
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from market assessment to negotiation and fulfillment.
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Buy/Sell Fulfillment
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takes customer orders to buy or sell a product or service, including terms like price and delivery.
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Auction Broker
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conducts auctions
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charges the seller a listing fee and commission scaled with the value of the transaction
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Transaction Broker
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third-party payment mechanism for buyers and sellers to settle a transaction.
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robot" used to search-out the price and availability for a good or service specified by the buye
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Search Agent -
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hosting service for online merchants that charges setup, monthly listing, and/or transaction fees. May also provide automated transaction and relationship marketing services
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virtual mall
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Virtual Marketplace -
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The broadcaster, in this case, a web site, provides content
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and services
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mixed with advertising messages in the form of banner ads. The banner ads may be the major or sole source of revenue for the broadcaster. The broadcaster may be a content creator or a distributor of content created elsewhere. The advertising model works best when the volume of viewer traffic is large
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Portal
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search engine
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A high volume of user traffic makes advertising profitable
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personalized portal
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Classifieds
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User Registration
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sites that are free to access but require users to register and provide demographic data. Registration
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user surfing habits and thereby generates data of potential value in targeted advertising campaigns
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sells favorable link positioning (i.e., sponsored links) or advertising keyed to particular search terms in a user query
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Query-based Paid Placement
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Content-Targeted Advertising
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meaning of a web page and then automatically delivers relevant ads when a user visits that page
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Intromercials
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animated full-screen ads placed at the entry of a site
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interactive online ad
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Ultramercials
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Independently collected data about producers and their products
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Some firms function as infomediaries
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assisting buyers and/or sellers
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retail merchant that operates solely over the web
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traditional brick-and-mortar retail establishment with web storefront
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merchant that deals strictly in digital products and services and, in its purest form, conducts both sales and distribution over the we
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License
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community of programmers who share code openly. Instead of licensing code for a fee, open source relies on revenue generated from related services
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product support, tutorials
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Users are charged a periodic -- daily, monthly or annual -- fee to subscribe to a service. It is not uncommon for sites to combine free content with "premium" (i.e., subscriber- or member-only) content.
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irrespective of actual usage rates
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Content Services
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Person-to-Person Networking Services
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Internet Services Providers
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23 Oct 13
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02 Oct 13
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Brokers are market-makers: they bring buyers and sellers together and facilitate transactions.
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25 May 13
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27 Jan 13
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18 Jan 13
Jayne Frosthow different companies online work and survive if they provide free products and services
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31 Aug 12
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Advertising
ModelThe web advertising model is an extension of the traditional media broadcast model. The broadcaster, in this case, a web site, provides content (usually, but not necessarily, for free) and services (like email, IM, blogs) mixed with advertising messages in the form of banner ads. The banner ads may be the major or sole source of revenue for the broadcaster. The broadcaster may be a content creator or a distributor of content created elsewhere. The advertising model works best when the volume of viewer traffic is large or highly specialized. -
Portal -- usually a search engine that may include varied content or services. A high volume of user traffic makes advertising profitable and permits further diversification of site services. A personalized portal allows customization of the interface and content to the user. A niche portal cultivates a well-defined user demographic. [Yahoo!]
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Content-Targeted Advertising -- pioneered by Google, it extends the precision of search advertising to the rest of the web. Google identifies the meaning of a web page and then automatically delivers relevant ads when a user visits that page. [Google]
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30 Aug 12
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In the most basic sense, a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue.
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07 Jul 12
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There is so much talk about how the web changes traditional business models.
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In the most basic sense, a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue. The business model spells-out how a company makes money by specifying where it is positioned in the value chain.
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The proposed taxonomy is not meant to be exhaustive or definitive. Internet business models continue to evolve.
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a firm may combine several different models as part of its overall Internet business strategy
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29 Jun 12
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20 Jun 12
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30 May 12
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14 May 12
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01 May 12
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Business models have taken on greater importance recently as a form of intellectual property that can be protected with a patent
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A number of business method patents relevant to e-commerce have been granted
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But what is new and novel as a business model is not always clear. Some of the more noteworthy patents may be challenged in the courts.
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Brokers are market-makers: they bring buyers and sellers together and facilitate transactions
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The web advertising model is an extension of the traditional media broadcast model.
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Data about consumers and their consumption habits are valuable, especially when that information is carefully analyzed and used to target marketing campaigns.
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The manufacturer or "direct model", it is predicated on the power of the web to allow a manufacturer (i.e., a company that creates a product or service) to reach buyers directly and thereby compress the distribution channel.
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In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, the affiliate model, provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites.
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The viability of the community model is based on user loyalty
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Users are charged a periodic -- daily, monthly or annual -- fee to subscribe to a service.
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The utility or "on-demand" model is based on metering usage, or a "pay as you go" approach.
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28 Apr 12
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29 Mar 12
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18 Mar 12
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, a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue.
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Broadcasting is a good example
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The broadcaster is part of a complex network of distributors, content creators, advertisers (and their agencies), and listeners or viewers
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Internet commerce will give rise to new kinds of business models
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Auctions are a perfect example. One of the oldest forms of brokering, auctions have been widely used throughout the world to set prices for such items as agricultural commodities, financial instruments, and unique items like fine art and antiquities
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The basic categories of business models discussed in the table below include
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Indeed, business models (or more broadly speaking, "business methods") have fallen increasingly within the realm of patent law.
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17 Mar 12
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05 Mar 12
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19 Feb 12
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In the most basic sense, a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue. The business model spells-out how a company makes money by specifying where it is positioned in the value chain.
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The basic categories of business models discussed in the table below include:
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ModelBrokers are market-makers: they bring buyers and sellers together and facilitate transactions
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25 Jan 12
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Who makes money and how much is not always clear at the outset. The bottom line depends on many competing factors.
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But the web is also likely to reinvent tried-and-true models. Auctions are a perfect example.
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Business models have been defined and categorized in many different ways
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This is one attempt to present a comprehensive and cogent taxonomy of business models observable on the web
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<td bgcolor="white" valign="top" width="150" align="center"><div align="center"><p><font size="1" face="Verdana,Arial,Helvetica"><br><br/> <a rel="nofollow" href="http://www.charlierose.com/shows/2005/03/01/1/a-conversation-with-yahoo-founder-jerry-yang" target="_blank">Yahoo: Jerry Yang</a></font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>__/</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b>07</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#777777"><b>-26-2001</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>\__</b></font><font size="1" face="Verdana,Arial,Helvetica"><br><br/> <a rel="nofollow" href="http://www.charlierose.com/shows/2001/07/26/3/a-discussion-about-google" target="_blank">Google: Sergey Brin and<br><br/> Larry Page</a></font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>__/</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b>03</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#777777"><b>-07-2001</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>\__</b></font><font size="1" face="Verdana,Arial,Helvetica"><br><br/> <a rel="nofollow" href="http://www.charlierose.com/shows/2001/03/07/1/a-conversation-about-ebay" target="_blank">eBay: Meg Whitman</a></font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>__/</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b>09</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#777777"><b>-02-1999</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>\__</b></font><font size="1" face="Verdana,Arial,Helvetica"><br><br/> <a rel="nofollow" href="http://www.charlierose.com/shows/1999/09/02/2/a-rebroadcast-of-a-conversation-with-michael-dell" target="_blank">Dell: Michael Dell</a></font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>__/</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b>11</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#777777"><b>-05-1998</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>\__</b></font><font size="1" face="Verdana,Arial,Helvetica"><br><br/> <a rel="nofollow" href="http://www.charlierose.com/shows/1998/11/05/1/a-conversation-with-ceo-of-aol-steve-case" target="_blank">AOL: Steve Case</a></font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>__/</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b>10</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#777777"><b>-30-1996</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>\__</b></font><font size="1" face="Verdana,Arial,Helvetica"><br><br/> <a rel="nofollow" href="http://www.charlierose.com/shows/1996/10/30/1/a-discussion-with-steve-jobs-and-john-lasseter" target="_blank">Apple: Steve Jobs</a></font></p><br/> <p><img border="0" src="../images/tvr120.gif" height="18" align="BOTTOM" width="120" naturalsizeflag="3"></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>__/</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b>01</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#777777"><b>-27-2007</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>\__</b></font><font size="1" face="Verdana,Arial,Helvetica"><br><br/> <a rel="nofollow" href="http://gaia.world-television.com/wef/worldeconomicforum_annualmeeting2007/default.aspx?sn=19781" target="_blank">The Impact of Web 2.0<br><br/> and Emerging Social<br><br/> Network Models</a><br><br/> World Economic Forum</font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>__/</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b>09</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#777777"><b>-27-2006</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>\__</b></font><font size="1" face="Verdana,Arial,Helvetica"><br><br/> <a rel="nofollow" href="http://mitworld.mit.edu/video/417/" target="_blank">Web-scale Computing<br><br/> Services at Amazon.com</a><br><br/> Jeff Bezos</font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>__/</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#777777"><b>05-17-2006</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>\__</b></font><font size="1" face="Verdana,Arial,Helvetica"><br><br/> <a rel="nofollow" href="http://edcorner.stanford.edu/IndivRec?mid=1531&author=205" target="_blank">Users, Not Money: the<br><br/> Google Business Model</a><br><br/> Marissa Mayer</font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>__/</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#777777"><b>01-27-2006</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>\__<br><br/> </b></font><font size="1" face="Verdana,Arial,Helvetica"><a rel="nofollow" href="http://gaia.unit.net/wef/worldeconomicforum_annualmeeting2006/default.aspx?sn=15498" target="_blank">Digital 2.0: Powering a<br><br/> Creative Economy</a><br><br/> World Economic Forum</font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>__/</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#777777"><b>06-05-2004</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>\__</b></font><font size="1" face="Verdana,Arial,Helvetica"><br><br/> <a rel="nofollow" href="http://mitworld.mit.edu/video/211/" target="_blank">Strategy for High<br><br/> Tech Companies</a><br><br/> Michael Cusumano</font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>__/</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#777777"><b>09-26-2002</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>\__</b></font><font size="1" face="Verdana,Arial,Helvetica"><br><br/> <a rel="nofollow" href="http://mitworld.mit.edu/video/94/" target="_blank">A Conversation with<br><br/> Michael Dell</a></font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>__/</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#777777"><b>05-01-2002</b></font><font size="1" face="Verdana,Arial,Helvetica" color="#888888"><b> </b></font><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><b>\__</b></font><font size="1" face="Verdana,Arial,Helvetica"><br><br/> <a rel="nofollow" href="http://edcorner.stanford.edu/IndivRec?mid=1081&author=149" target="_blank">How Does Google<br><br/> </a></font><font size="1" face="Verdana,Arial,Helvetica"><a rel="nofollow" href="http://edcorner.stanford.edu/IndivRec?mid=1081&author=149" target="_blank">Actually Make Money?</a><br><br/> Larry Page</font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="white"><img border="0" src="../images/tvr120.gif" height="18" align="BOTTOM" width="120" naturalsizeflag="3"></font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica"><b>Case studies:</b></font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica"><a rel="nofollow" href="../cases/amazon.html">Amazon.com</a><br><br/> <a rel="nofollow" href="../cases/aol.html">America Online</a><br><br/> <a rel="nofollow" href="../cases/chemconnect.html">ChemConnect</a><br><br/> <a rel="nofollow" href="../cases/classmates.html">Classmates</a><br><br/> <a rel="nofollow" href="../cases/coolsavings.html">Coolsavings</a><br><br/> <a rel="nofollow" href="../cases/counterpane.html">Counterpane</a><br><br/> <a rel="nofollow" href="../cases/craigslist.html">Craigslist</a><br><br/> <a rel="nofollow" href="../cases/dell.html">Dell Computer</a><br><br/> <a rel="nofollow" href="../cases/doubleclick.html">DoubleClick</a><br><br/> <a rel="nofollow" href="../cases/ebay.html">eBay</a><br><br/> <a rel="nofollow" href="../cases/flickr.html">Flickr</a><br><br/> <a rel="nofollow" href="../cases/google.html">Google</a><br><br/> <a rel="nofollow" href="../cases/itunes.html">iTunes</a><br><br/> <a rel="nofollow" href="../cases/landsend.html">Lands' End</a><br><br/> <a rel="nofollow" href="../cases/listen.html">Listen.com</a><br><br/> <a rel="nofollow" href="../cases/livewire.html">LiveWire</a><br><br/> <a rel="nofollow" href="../cases/monster.html">Monster.com</a><br><br/> <a rel="nofollow" href="../cases/netflix.html">Netflix</a><br><br/> <a rel="nofollow" href="../cases/nytimes.html">New York Times</a><br><br/> <a rel="nofollow" href="../cases/orbitz.html">Orbitz</a><br><br/> <a rel="nofollow" href="../cases/overture.html">Overture</a><br><br/> <a rel="nofollow" href="../cases/paypal.html">PayPal</a><br><br/> <a rel="nofollow" href="../cases/priceline.html">Priceline</a><br><br/> <a rel="nofollow" href="../cases/redhat.html">Red Hat</a><br><br/> <a rel="nofollow" href="../cases/slashdot.html">Slashdot</a><br><br/> <a rel="nofollow" href="../cases/truste.html">Truste</a><br><br/> <a rel="nofollow" href="../cases/wikipedia.html">Wikipedia</a><br><br/> <a rel="nofollow" href="../cases/yahoo.html">Yahoo!</a></font></p><br/> <p><img border="0" src="../images/tvr120.gif" height="18" align="BOTTOM" width="120" naturalsizeflag="3"></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica"><b>Hungry minds:</b></font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica"><a rel="nofollow" href="http://www.wired.com/wired/archive/12.10/tail.html" target="_blank">The Long Tail</a><br><br/> Chris Anderson</font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica"><a rel="nofollow" href="http://cyber.law.harvard.edu/media/uploads/81/iTunesWhitePaper0604.pdf" target="_blank">iTunes: </a><a rel="nofollow" href="http://cyber.law.harvard.edu/media/uploads/53/GreenPaperiTunes03.04.pdf" target="_blank">How </a><a rel="nofollow" href="http://cyber.law.harvard.edu/media/uploads/53/GreenPaperiTunes03.04.pdf" target="_blank">Copyright,<br><br/> </a><a rel="nofollow" href="http://cyber.law.harvard.edu/media/uploads/53/GreenPaperiTunes03.04.pdf" target="_blank">Contract, and<br><br/> Technology Shape<br><br/> the Business of<br><br/> Digital Media</a><br><br/> William W. Fisher, et al.</font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica"><a rel="nofollow" href="http://econwpa.wustl.edu:80/eps/io/papers/0202/0202004.pdf" target="_blank">An e-Business Model<br><br/> Ontology for Modeling<br><br/> e-Business</a><br><br/> Alexander Osterwalder<br><br/> Yves Pigneur</font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica"><a rel="nofollow" href="http://www.monitor.com/MENA/Portals/0/MonitorContent/imported/MonitorUnitedStates/Articles/PDFs/Monitor_Truth_About_Internet_Business_Models.pdf" target="_blank">The Truth about<br><br/> Internet Business<br><br/> Models</a><br><br/> Jeffrey F. Rayport</font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica"><a rel="nofollow" href="http://gsbwww.uchicago.edu/fac/steven.kaplan/research/taxonomy.pdf" target="_blank">B2B E-Commerce Hubs</a><br><br/> Steven Kaplan<br><br/> Mohanbir Sawhney</font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="#660033"><u>Business Models for<br><br/> Electronic Markets</u></font><font size="1" face="Verdana,Arial,Helvetica"><br><br/> Paul Timmers</font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica"><a rel="nofollow" href="http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/624/545" target="_blank">A Taxonomy of<br><br/> Internet Commerce</a><br><br/> Paul Bambury</font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="white"><img border="0" src="../images/tvr120.gif" height="18" align="BOTTOM" width="120" naturalsizeflag="3"></font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica"><b>Previous topic:</b></font></p><br/> <p><a rel="nofollow" href="../metrics/metrics.html"><font size="1" face="Verdana,Arial,Helvetica"><b><img border="2" src="../images/thumbnails/tn_metrics.gif" height="58" width="50"></b></font></a></p><br/> <p><a rel="nofollow" href="../metrics/metrics.html"><font size="1" face="Verdana,Arial,Helvetica"><b>Web Analytics</b></font></a></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica" color="white"><img border="0" src="../images/tvr120.gif" height="18" align="BOTTOM" width="120" naturalsizeflag="3"></font></p><br/> <p><font size="1" face="Verdana,Arial,Helvetica"> </font></p><br/> </div><br/> </td><br/> <td valign="top" bgcolor="white"></td>
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The proposed taxonomy is not meant to be exhaustive or definitive.
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Internet business models continue to evolve.
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spells-out how
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Business models have taken on greater importance recently as a form of intellectual property that can be protected with a patent
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a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue.
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business model is the method of doing business by which a company can sustain itself -- that is, generate revenue.
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User Registration -- content-based sites that are free to access but require users to register and provide demographic data. Registration allows inter-session tracking of user surfing habits and thereby generates data of potential value in targeted advertising campaigns. [NYTimes]
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The viability of the community model is based on user loyalty. Users have a high investment in both time and emotion. Revenue can be based on the sale of ancillary products and services or voluntary contributions; or revenue may be tied to contextual advertising and subscriptions for premium services. The Internet is inherently suited to community business models and today this is one of the more fertile areas of development, as seen in rise of social networking.
Open Source -- software developed collaboratively by a global community of programmers who share code openly. Instead of licensing code for a fee, open source relies on revenue generated from related services like systems integration, product support, tutorials and user documentation. [Red Hat]
Open Content -- openly accessible content developed collaboratively by a global community of contributors who work voluntarily. [Wikipedia]
Public Broadcasting -- user-supported model used by not-for-profit radio and television broadcasting extended to the web. A community of users support the site through voluntary donations. [The Classical Station (WCPE.org)]
Social Networking Services -- sites that provide individuals with the ability to connect to other individuals along a defined common interest (professional, hobby, romance). Social networking services can provide opportunities for contextual advertising and subscriptions for premium services. [Flickr, Friendster, Orkut]
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