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Awesome Apple Employees -- I don't mean to disparage AT&T, but here's why I never considered buying an iPhone 3G anywhere but at an Apple Store: the employees at the University Village store - and I presume elsewhere - bent over backwards for their patient customers.
Throughout the day, the employees gave out free bottled water (and collected empty bottles for recycling), wandered along the line offering to answer any and all questions, and made sure we all understood the limitations that could scuttle a purchase. (If your phone is paid for by your company, or you have some discount that would apply, you need to deal with AT&T directly. One Apple specialist pointed out that he wasn't able to buy a new iPhone at the store because Apple is a corporate customer of AT&T.) As time passed, a pair of employees arrived with a cart full of free cookies. And as the sun rose in the sky, they came bearing sunblock and large umbrellas. [Editor's note: I walked by the same Apple Store on Sunday, mid-day, and saw a line of about 50 people in the 80-degree F weather, and Apple Store employees handing out water and snacks, while making sure new additions to the line were up to speed on policies. -gf]
Throughout the long day, in fact, I never once saw anyone get angry or frustrated. Several people got tired of waiting, or had other commitments and couldn't stay, but they exited with a hearty "good luck" to those of us who stuck with it.
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