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Logic+Emotion: From Social Media To Social Business Design - The Diigo Meta page

darmano.typepad.com/...sbd.html - Cached - Annotated View

Bertrand Duperrin's personal annotations on this page

bertrandduperrin
Bertrandduperrin bookmarked on 2009-06-23 enterprise2.0 organization ecosystem GM socialmedia socialbusinessdesign socialbusiness businesstransformation

While I can't go into the full vision of what we're thinking about yet—we're realizing that the bigger picture goes beyond how you can be a great tweeter, blogger or social media evangelist for your organization. It's time to think beyond marketing and building personal brands and time to think about how participation through social technologies can lead to emergent outcomes for any organization. Can "social media" save GM? It's unlikely that media can save any organization grappling with changes in their business environment. But what if organizations of that size were able to act preemptively before market conditions forced them into similar predicaments?

  • If the big picture is business transformation, it's going to take more than a few tweets to get there.

This link has been bookmarked by 10 people . It was first bookmarked on 23 Jun 2009, by Vladimir Hrouda.