This link has been bookmarked by 4 people . It was first bookmarked on 21 Apr 2009, by Zion Eye Media.
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Mario breaks it down into three potential scenarios. Promoters, passives and detractors. I think the visual shows that passives who have mediocre experiences don't talk about them and so there is no conversation around the subject (this is where most word of mouth marketing initiatives fail).
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