Logic+Emotion: Thinking Through The "3 U's"... - The Diigo Meta page

• 25 Mar 08
  

  Gabriela Grosseck

  marketing socialnetworking twitter

• 26 Feb 08
  

  Yule Heibel

  The 3 Us -- damn that apostrophe, it's all wrong as used in the article's title. But if you leave it out, it reads as "the 3 us," as in *us* or *them*... Regardless, an interesting summing up of what might make applications interesting for users. See notes.

  apps economy marketing socialnetworks web2.0

  • 
  • Usefulness
  • 5 more annotations...
  • • Any experience is useful when it's meaningful
      and serves a purpose.  Currently much of marketing still breaks down
      into self-serving gimmicks and interruptions that offer little value.

      • 

        Yule Heibel on 2008-02-26

        ..."interruptions"... key point. Think of the "attention economy": can you really afford to interrupt people?
    • Utility
    • Utility = interaction that delights us in some
      way.
    • Ubiquity
    • We are living in a fragmented world with what seems like infinite touch points available to us.  Brands and businesses who can distribute value across these endless touch points in effective ways will tap into new markets and solidify existing ones.  Even though some of us are interacting through multiple social channels—we
      can now find people just like ourselves who we trust and see what they like/dislike.  This influences our decisions from the stuff we buy to
      the things we recommend to each other.  The best marketing in the world tries to
      simulate this, but usually ends up coming off as contrived.  Meaningful interactions through multiple networks and channels leads to authentic word of mouth references and ultimately affinity.

Public Stiky Notes

• 
  Yule Heibel on 2008-02-26
  ..."interruptions"... key point. Think of the "attention economy": can you really afford to interrupt people?

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