Logic+Emotion: Thinking Through The "3 U's"... - The Diigo Meta page

• 25 Mar 08
  

  Gabriela Grosseck

  marketing socialnetworking

• 26 Feb 08
  

  Merrell Sheehan

  marketing design

• 

  F Anderson

  the application economy is anything that provides the consumer with things that are useful. So for consumers to take note of communications it must be you need to be: Useful, Foster useful interactions and Be available where and when they want.

  marketing brands planning advertising brandedutility

• 24 Feb 08
  

  Adam Crowe

  Updated Venn: #Usefulness (serves a purpose) #Utility (fosters meaningful interactions) #UBIQUITY (effective across multiple touch-points including social)

  objects narrativeobjects narrativeenvironments storytelling narrativeactivism performance experience design planning

Public Stiky Notes

• 
  Yule Heibel on 2008-02-26
  ..."interruptions"... key point. Think of the "attention economy": can you really afford to interrupt people?

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