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corpblog.helpstream.com/...social-crm-virtuous-cycle.html - Annotated View

Bertrand Duperrin's personal annotations on this page

bertrandduperrin
Bertrandduperrin bookmarked on 2009-09-22 socialcrm customers customerservice sales marketing leadgeneration awareness

In this installment of our Social CRM Blog Series, we’ll be turning from “Why” you should be looking at Social CRM to “How” you should think about it for your own organization. For that purpose, Helpstream developed a concept to help visualize this process—we call the Social CRM Virtuous Cycle:

  • Listening is an essential skill for every business function, and Social CRM gives you an unprecedented opportunity to hear what’s being said—both within your own customer community and throughout the broader Web through social monitoring tools
  • Getting the word out is always high on the marketing agenda—Social CRM is a helpful vehicle for doing this. Word-of-mouth begins with your customers. It is important to make sure your marketing is delivering the right words to the right mouths;
  • Find a role for other Influencers and interested parties to play in your community. Invite them to join your conversations. Make sure you have discussions and content available that will appeal to those audiences. A proper social platform will give you all the tools you need to create a personalized experience that differs for customers, prospects, influencers and even competitors and naysayers—now you can minimize the downside and maximize the upsides
  • Once you’ve got leads visiting your community, it’s time to look for opportunities to close. A properly configured Social CRM system and platform will have afforded you the ability to nurture the leads until they’re ready to be sold to.
  • Aside from awareness, sales benefits from the three “R”s that communities can readily offer:  references, referrals and repeat business.

This link has been bookmarked by 1 people . It was first bookmarked on 22 Sep 2009, by Bertrand Duperrin.

  • 22 Sep 09
    bertrandduperrin
    Bertrand Duperrin

    In this installment of our Social CRM Blog Series, we’ll be turning from “Why” you should be looking at Social CRM to “How” you should think about it for your own organization. For that purpose, Helpstream developed a concept to help visualize this process—we call the Social CRM Virtuous Cycle:

    socialcrm customers customerservice sales marketing leadgeneration awareness

    • Listening is an essential skill for every business function, and Social CRM gives you an unprecedented opportunity to hear what’s being said—both within your own customer community and throughout the broader Web through social monitoring tools
    • Getting the word out is always high on the marketing agenda—Social CRM is a helpful vehicle for doing this. Word-of-mouth begins with your customers. It is important to make sure your marketing is delivering the right words to the right mouths;
    • 3 more annotations...

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