This link has been bookmarked by 9 people . It was first bookmarked on 02 Apr 2008, by mikeem em.
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31 Jul 08
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We classify iPlayer as streaming
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We’ll cover off some more stats below but the summary is that more people are streaming and streaming more.
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Previous posts we’ve made have focussed on changing usage habits and new applications such as the aforementioned iPlayer.
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This post is kind of about putting those together and looking at the effect that new applications are having on usage and where this is leading us.
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mean usage is on the way up
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in particular the type of usage is streaming and it’s being used more in an evening.
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mean usage per customer over the past few months is as follows:
June 2007 6.40GB
July 2007 6.54GB
August 2007 6.46GB
September 2007 6.35GB
October 2007 6.61GB
November 2007 6.55GB
December 2007 6.42GB
January 2008 6.74GB -
BBC launched the iPlayer on Christmas day
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graph shows mean streaming usage (download only) across the past 3 months (1st November to 31st January) in MB per hour per customer for 5 hours of the day (each line represents a particular hour).
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average customers that were using streaming used around 2 - 2.5MB per hour but by the end of January that had increased to 3 - 4MB
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Ian’s spoken earlier about future developments in set top boxes and particularly of relevance here are the boxes (and TVs themselves) that can combine streaming over the Internet along with Freeview, etc. At the moment the majority of this growth in traffic will be down to iPlayer (with some 4OD, Sky Anytime and Joost thrown in) and likely most people will be watching it on their PCs. We can only imagine what the growth will be like when that majority shifts from the PC to the TV.
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02 Apr 08
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25 Feb 08
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21 Feb 08
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