• 24 Mar 07
  

  eyal matsliah

  advertising book business cluetrain consumerism economics internet manifesto marketing social

  • Elevator Rap
      David Weinberger 

    
     
     

                                 

    	when
    (Inter)networked   Markets	meet	(Intra)networked   Workers
    The connectedness of the Web is transforming what's inside and outside your business — your market and your employees.
    Through the Internet, the people in your markets are discovering and inventing new ways to converse. They're talking about your business. They're telling one another the truth, in very human voices.	There's a new conversation	Intranets are enabling your best people to hyperlink themselves together, outside the org chart. They're incredibly productive and innovative. They're telling one another the truth, in very human voices.
    between and among your market and your workers. It's making them smarter and it's enabling them to discover their human voices.  You have two choices. You can continue to lock yourself behind facile corporate words and happytalk brochures.   Or you can join the conversation.
  •    

    elevator rap

       

    the following is the elevator rap from
     
      The Cluetrain Manifesto:
      The End of Business as Usual

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.