eyal matsliah's personal annotations on this page
Eyalnow bookmarked
on 2007-03-22
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Online Markets...
Networked markets are beginning to
self-organize faster than the companies that have traditionally
served them. Thanks to the web, markets are becoming better
informed, smarter, and more demanding of qualities missing from
most business organizations....People of
Earth
The sky is open to the stars. Clouds roll over us night and day.
Oceans rise and fall. Whatever you may have heard, this is our
world, our place to be. Whatever you've been told, our flags fly
free. Our heart goes on forever. People of Earth,
remember. -
The Internet is enabling conversations among human beings that
were simply not possible in the era of mass media. -
Hyperlinks subvert hierarchy.
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We are waking up and linking to each other. We are watching. But
we are not waiting. -
Our allegiance is to ourselves—our friends, our new allies
and acquaintances, even our sparring partners. Companies that
have no part in this world, also have no future. -
We have real power and we know it. If you don't quite see the
light, some other outfit will come along that's more attentive,
more interesting, more fun to play with. -
We have better things to do than worry about whether you'll
change in time to get our business. Business is only a part of
our lives. It seems to be all of yours. Think about it:
who needs whom? -
When we have questions we turn to each other for answers. If you
didn't have such a tight rein on "your people" maybe they'd be
among the people we'd turn to. -
Don't worry, you can still make money. That is, as long as it's
not the only thing on your mind.
Have you noticed that, in itself, money is kind of
one-dimensional and boring? What else can we talk about?
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You want us to pay? We want you to pay attention.
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We've got some ideas for you too: some new tools we need, some
better service. Stuff we'd be willing to pay for. Got a minute?
You're too busy "doing business" to answer our email? Oh gosh,
sorry, gee, we'll come back later. Maybe.
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- We are immune to advertising. Just forget it.
If you want us to talk to you, tell us something. Make it
something interesting for a change.
- We are immune to advertising. Just forget it.
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We like this new marketplace much better. In fact, we are
creating it.
You're invited, but it's our world. Take your shoes off at the
door. If you want to barter with us, get down off that camel!
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In both internetworked markets and among
intranetworked employees, people are speaking to each
other in a powerful new way.
These networked conversations are enabling powerful new forms of
social organization and knowledge exchange to emerge.
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However subliminally at the moment, millions of people now online
perceive companies as little more than quaint legal fictions that
are actively preventing these conversations from intersecting.
This is suicidal. Markets want to talk to companies.
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There are two conversations going on. One inside the company. One
with the market.
In most cases, neither conversation is going very well. Almost
invariably, the cause of failure can be traced to obsolete
notions of command and control.
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Today, the org chart is hyperlinked, not hierarchical. Respect
for hands-on knowledge wins over respect for abstract authority.
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Human communities are based on discourse—on human speech about
human concerns.
The community of discourse is the market.
Companies that do not belong to a community of discourse will
die.
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Most marketing programs are based on the fear that the market
might see what's really going on inside the company. -
Companies need to come down from their Ivory Towers and talk to
the people with whom they hope to create relationships. -
Companies attempting to "position" themselves need to take
a position. Optimally, it should relate to something their
market actually cares about. -
Companies need to realize their markets are often laughing. At
them. -
People in networked markets have figured out that they get far
better information and support from one another than from
vendors. So much for corporate rhetoric about adding value to
commoditized products.
There are no secrets. The networked market knows more than
companies do about their own products. And whether the news is
good or bad, they tell everyone.
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We want access to your corporate information, to your plans and
strategies, your best thinking, your genuine knowledge. We will
not settle for the 4-color brochure, for web sites chock-a-block
with eye candy but lacking any substance. -
Markets are conversations.
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Markets are conversations.
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Corporations do not speak in the same voice as these new
networked conversations. To their intended online audiences,
companies sound hollow, flat, literally inhuman. -
There are two conversations going on. One inside the company. One
>
with the market.
>
In most cases, neither conversation is going very well. Almost
>
invariably, the cause of failure can be traced to obsolete
>
notions of command and control.
>
This link has been bookmarked by 28 people . It was first bookmarked on 19 May 2006, by Jeremy Price.
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Srikant JakilinkiA powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. -
Gary WareMUST READ if you are into online advertising
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Online Markets...
Networked markets are beginning to
self-organize faster than the companies that have traditionally
served them. Thanks to the web, markets are becoming better
informed, smarter, and more demanding of qualities missing from
most business organizations....People of
Earth
The sky is open to the stars. Clouds roll over us night and day.
Oceans rise and fall. Whatever you may have heard, this is our
world, our place to be. Whatever you've been told, our flags fly
free. Our heart goes on forever. People of Earth,
remember. - 27 more annotations...
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Matthew WeymarA powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies
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