Benefits? Talk about how your product or service will make your visitors' jobs easier, their lives happier, and so on. > Speak to why they're really on your site in the first place.
According to the renowned psychologist Carl Jung, there are eight personality "archetypes." For sales and marketing purposes, these are usually condensed into four: assertive/driver, amiable, analytical, and expressive/humanistic.
It's absolutely essential that your site has:
Clear and compelling copy
Copy that speaks about benefits, not features
Copy that speaks the language of your visitor, not that of your tech department or your marketing department
Your prospects don't really care about you. Your customers don't even care about your product or service. The only thing your customers care about is what your product or service can do for them.
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.