This link has been bookmarked by 1 people . It was first bookmarked on 10 Oct 2006, by David Leal.
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10 Oct 06
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- Does the page grab visitors' attention -- in about eight seconds?
- Does the page stimulate their interest and reinforce that they're in the right place?
- Does the page inspire the desire to take the action of clicking deeper toward a purchase?
- Is how to take that action obvious and easy?
- After they've clicked, does the next page give them satisfaction by providing them with exactly what they wanted exactly how they wanted it?
- Does the page grab visitors' attention -- in about eight seconds?
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- Is the look and feel professional?
- Is the navigation obvious and simple? (And is it consistent throughout your site?)
- Is your unique selling proposition (USP) clearly stated and strong?
- Is your information architecture constructed from the visitor's point of view?
- Does your navigation anticipate and clearly support all reasonable path choices?
- Does the layout reflect knowledge of eye scanning patterns and "sweet spots"?
- Does the choice of page elements reflect knowledge of how visitors use text versus graphics online as opposed to in print?
- Are the graphics and the text appropriate and well chosen/written?
- Does the page reflect principles of good usability?
- Does the page utilize expert sales principles that encourage a buying decision (which I explained in my last article)?
- Does the page utilize knowledge about consumer psychology and the different personality types?
- Does the page make use of knowledge about online buying behavior?
- Does the page inspire trust and build rapport? (Be aware that security is more of an emotional issue than a technology one.)
- Is contact info easy to find?
- Is help available? Is it user-centered (versus tech-centered)?
- How many help channels do you provide? (e.g., email, FAQ, phone, live on the web)
- Are the smallest details, such as fonts and colors, chosen with an understanding of all of the above and a knowledge of what maximizes sales?
- Does the page delight visitors and inspire them to go deeper into the site? Does it actually guide them in doing so?
- Is the look and feel professional?
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First and foremost, it has to download fast. How fast? Eight to ten seconds is ideal.
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statistics show that a person who has a bad online shopping experience tells five times as many people about it as someone who has a good experience.
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