- White women voted McCain/Palin 53-46. That's more or less the same as the Bush/Cheney score with this group in 2004 (55-44).
- White independents voted McCain/Palin 49-47. There are no comparable data on this group for 2004, but we do know that independents went for Kerry 49-48 in 2004, and 52-44 for Obama this year. It's safe to conclude that the swing to Obama in this category was caused by non-white independents voting overwhelmingly for the Democratic ticket.
- White evangelical/born again christians voted McCain/Palin 74-24 in 2008, which is slightly lower than the 78-21 breakdown in 2004. But their share of the total vote was larger this time than last time (26 percent in 2008 versus 23 percent in 2004), so on balance the white evangelical/born again contribution to the Republican vote was probably about the same size as it was in 2004.
- Gun owners votied for McCain/Palin in the same numbers they voted for Bush/Cheney last time round: 62-37 in 2008 versus 63-36 in 204
Conclusion: on her four main target groups, Palin delivered the goods for the McCain campaign. In all four categories, the McCain/Palin share of the vote was virtually identical to the Bush/Cheney share in 2004.
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