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Bertrand Duperrin's personal annotations on this page

bertrandduperrin
Bertrandduperrin bookmarked on 2009-09-11 web2.0 enterprise2.0 adoption knowledgemanagement socialnetworking externalnetworks marketing innovation

Across all categories, the use of Web 2.0 technologies by employees for internal purposes has increased from 53% in 2007 to 65% of respondents in 2009. The largest components of growth have come from using Web 2.0 to develop new products / services internally, to manage internal knowledge and to reinforce the company culture via tools such as internal social networking applications. The companies who have embedded these tools in their day-to-day activities and processes have seen the largest impact by improving communication across silos to reduce duplicate work and leverage experts in other areas.

  • In contrast, over the past 3 years, the adoption of Web 2.0 technologies for connecting with business partners and suppliers has stagnated at 40%.
  • The momentum we see in the growth of Web 2.0 technologies implies we will see higher penetration in 2010 for using these technologies for employees to collaborate and to facilitate interactions with customers.

This link has been bookmarked by 7 people . It was first bookmarked on 10 Sep 2009, by Joshua Kahn.

  • 13 Sep 09
    littlewonder
    Little Wonder

    McKinsey enterprise2.0

  • 11 Sep 09
    pailleur
    Pierre Varinard

    adoption

  • bouchez
    Frédéric Bouchez

    "McKinsey Perspectives on Business Technology: How Web 2.0 usage is changing over time"
    Etude comparative sur 3 ans de l'évolution des usages du web 2.0 dans les entreprises

    outils2.0 statistiques entreprise usages2.0

    • When we compare the results over these three years, we have seen a steady increase in the adoption of Web 2.0 technologies by employees for internal collaboration and for communicating with customers.
    • increase in the adoption of Web 2.0 technologies by employees for internal collaboration and for communicating with customers
    • 12 more annotations...
  • bertrandduperrin
    Bertrand Duperrin

    Across all categories, the use of Web 2.0 technologies by employees for internal purposes has increased from 53% in 2007 to 65% of respondents in 2009. The largest components of growth have come from using Web 2.0 to develop new products / services internally, to manage internal knowledge and to reinforce the company culture via tools such as internal social networking applications. The companies who have embedded these tools in their day-to-day activities and processes have seen the largest impact by improving communication across silos to reduce duplicate work and leverage experts in other areas.

    web2.0 enterprise2.0 adoption knowledgemanagement socialnetworking externalnetworks marketing innovation

    • In contrast, over the past 3 years, the adoption of Web 2.0 technologies for connecting with business partners and suppliers has stagnated at 40%.
    • The momentum we see in the growth of Web 2.0 technologies implies we will see higher penetration in 2010 for using these technologies for employees to collaborate and to facilitate interactions with customers.
  • 10 Sep 09
    jokahn
    Joshua Kahn

    In 2007, we began surveying companies on their use of Web 2.0 technologies. When we compare the results over these three years, we have seen a steady increase in the adoption of Web 2.0 technologies by employees for internal collaboration and for communicating with customers. Interestingly, the percentage of companies using these technologies for connecting with business partners and suppliers has remained relatively constant over the three years. (Click here for the findings from our latest survey.)

    Across all categories, the use of Web 2.0 technologies by employees for internal purposes has increased from 53% in 2007 to 65% of respondents in 2009. The largest components of growth have come from using Web 2.0 to develop new products / services internally, to manage internal knowledge and to reinforce the company culture via tools such as internal social networking applications. The companies who have embedded these tools in their day-to-day activities and processes have seen the largest impact by improving communication across silos to reduce duplicate work and leverage experts in other areas.

    Improving customer interactions has been another goal of Web 2.0 tools, with growth from 48% in 2007 to 58% of respondents this year. The growth in this area came from improving customer service and marketing engagement. There are some differences across sectors here, with technical fields (e.g., computer hardware providers) having the most mature customer communities, which do a number of things, from providing product support, testing new product ideas and improving targeted marketing. However, given their broad applicability, we are seeing these uses migrate across industries, especially toward consumer packaged goods and services. Companies have repeatedly found that using Web 2.0 technologies is an effective way to cheaply reach a broad set of customers. While many adopters are concerned about unfavorable opinions expressed in these semi-public forums, this risk seems to be easily mitigated via part-time modera

    McKinsey web 2.0 social media adoption

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