BoostZone: Putting "Enterprise 2.0" in perspective - The Diigo Meta page

• 19 Dec 08
  

  Lars Bauer

  Enterprise2.0 Web2.0 media social Trends

• 29 Nov 08
  

  Bertrand Duperrin

  Let’s be realistic, Enterprise 2.0 seen as the sole center of the management revolution is a fallacy, the revolution happening to the enterprise is much more interesting than just the part of it related to web 2.0 elements even if I am one of those pretending that a good implementation of collaborative elements within the organization can bring a competitive advantage.

  enterprise2.0 collaboration web2.0 management humanresources strategy execution

  • 
    In front of these issues the questions a CEO asks himself about his company are of three orders
    
    1.    Which strategy in times of uncertainty?
    2.    Which organization can provide a competitive advantage?
    3.    How to guarantee that execution will follow?
  • Let’s not the blame of all the changes that corporations need to put in place on the web2.0‘s revolution only. The collaboration culture created within the society at large, at least at the Netgen level, is a fascinating element, and it is important to understand more deeply the practical implications it will have on management. Agreed and let’s go on working on it, but…
    
    Let’s recognize that the changes required are actually much broader and much more interesting that the simple web 2.0 approach would let believe. Let’s work on them as a holistic system change, what actually is the very notion of paradigm shift.
    

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