This link has been bookmarked by 27 people . It was first bookmarked on 18 Nov 2007, by boohayomega1.
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08 May 09
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28 Nov 08
jrowlandsTake the case of a New York Times article recommendation. If I send a link of a NYTimes article to you as a friend, my only motivation is social…intrinsic…and it’s probably a small one at that. I saw this article and I thought you might like it. My reward might be a small up-tick in your opinion of me.
But if I’m getting paid money to give you that recommendation, then my motivation is in part economic, and that changes everything. You are now suspicious of the gesture…and my reward might actually be a penalty…your opinion of me will most likely deteriorate.
When friends deal with friends, money often makes no sense.-
Take the case of a New York Times article recommendation. If I send a link of a NYTimes article to you as a friend, my only motivation is social…intrinsic…and it’s probably a small one at that. I saw this article and I thought you might like it. My reward might be a small up-tick in your opinion of me.
But if I’m getting paid money to give you that recommendation, then my motivation is in part economic, and that changes everything. You are now suspicious of the gesture…and my reward might actually be a penalty…your opinion of me will most likely deteriorate.
When friends deal with friends, money often makes no sense.
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18 Nov 08
Trudy LaneIn Chapter 4 of The Wealth of Networks, Yochai Benkler discusses a similar distinction between “extrinsic” motivations and “intrinsic” motivations. Extrinsic motivations come from the marketplace, and involve money. They are appropriate in some situations and not others. Intrinsic motivations come from within, such as pleasure or personal satisfaction. They are also appropriate in some situations and not others.
motivation participation social media social media design facebook
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In Chapter 4 of The Wealth of Networks, Yochai Benkler discusses a similar distinction between “extrinsic” motivations and “intrinsic” motivations. Extrinsic motivations come from the marketplace, and involve money. They are appropriate in some situations and not others. Intrinsic motivations come from within, such as pleasure or personal satisfaction. They are also appropriate in some situations and not others.
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29 Sep 08
laura malitaWhat the big social network sites are doing is similar: they’re creating a place where social standing, not economic standing, is the primary motivation. Or, more to the point, they’re modeling that part of our lives in which we yearn for social standing.
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L@jost EU projectWhat the big social network sites are doing is similar: they’re creating a place where social standing, not economic standing, is the primary motivation. Or, more to the point, they’re modeling that part of our lives in which we yearn for social standing.
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28 Sep 08
Gabriela GrosseckWhat the big social network sites are doing is similar: they’re creating a place where social standing, not economic standing, is the primary motivation. Or, more to the point, they’re modeling that part of our lives in which we yearn for social standing.
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23 Aug 08
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18 Nov 07
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You are now suspicious of the gesture…and my reward might actually be a penalty…your opinion of me will most likely deteriorate.
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They’ve pinpointed the motivations of users at each step, and designed the screens in such a way as to make the default action the seemingly best one. They technically give you the option to get out of it, but they have designed the system in such a way to make it much easier to simply let it happen
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16 Nov 07
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Grant Watson"What kills me about what Facebook is doing is how good the design is. At every step they’ve done things almost perfectly. They’ve pinpointed the motivations of users at each step, and designed the screens in such a way as to make the default action t
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Adam CroweMore on the evils of Facepimp: "Facebook isn’t just showing us information about what our friends are doing as a gift, it’s showing us information in exchange for money. They’ve altered the state of the relationship."
facebook theadvertisedlife advertising capitalism socialnetworking socialgraph socialads beacon criticism
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